How can creative EDM help my business?
Email digital marketing (EDM) campaign
As they say in golf – driving for show, putting for dough.
In the world of digital marketing, email marketing could be considered the putting because it’s where your profit can lie.
It’s much easier to retain and grow existing customers than it is to acquire new ones, plus it’s a lot cheaper.
Harvard Business School conducted research that found increasing customer retention rates by 5% increases profits from 25% to 95%.
Retain Media is here to help you create the best EDM campaign possible.
Personalised emails
You can create personalised subject lines and include the recipient’s name to create a more personalised, purchase-driving experience. People are more likely to open a personalised email than a generic one that they can tell has been sent to all subscribers. By sending personalised emails you’re building a strong relationship with the customer.
You can motivate people to buy from you again using email marketing. For example, if your business is releasing a new product you can create an email drip campaign to encourage customers to purchase the item.
Encourage repeat purchases
Better conversion
On average, people who purchase items marketed through email spend up to 138% more than those who don’t receive emails. Email marketing has an enormous ROI (return on investment), so if you’re debating whether you should have an EDM campaign, the answer is obviously yes.
Why should Retain media manage your Creative EDM Campaign?
Industry
Experience
No Lock-in
Contracts
Accurate
Conversion
Tracking
Clear,
Transparent
Reporting
Responsive
Account
Management
Audience segments
We can create audience segments to deliver more targeted emails to certain groups of people. For example, a car dealership may have certain vehicles that are more popular with males or females. We can target emails about new products to a specific demographic in order to ensure that it reaches people who will be interested.
Track EDM data
- Email opening rates
- Number of links clicked
- Unsubscribe rates
- Social media sharing
Grow your business
Retain Media can help your business grow through a successful EDM campaign. Once we understand what your business aims to achieve through email marketing, we can help you nurture leads or motivate repeat purchases so you see healthy growth from your business.
