Facebook Advertising

Updated: Jan 21, 2021 | |

How can Facebook Advertising Campaign help my business?

Facebook Advertising Campaign Facebook makes a lot of money from ads. In 2019, they earned almost $70 billion from advertising revenue.

So if you think Facebook ads don’t work, think again. Facebook is an extremely powerful tool to gain new customers.

So the real question is: can your business afford not to be on Facebook?

How does Facebook target ads?

The real power of Facebook advertising lies in the data used to target ads. 

Facebook users volunteer their data to the social media giant so they are able to collect huge amounts of data from users, including what websites they visit outside of Facebook and how often they visit those sites. That means it can target ads to users based on their Internet habits and interests. 

Facebook is more than just about posting content that receives ‘likes’ and ‘comments’. It has sophisticated tools with unrivalled targeting abilities to drive hard goals like leads and sales for a business. 

Facebook allows you to target users based on their:

Gender
Gender
Age
Age
Relationship status
Relationship status
Location
Location
Interests
Interests
Education
Education
Workplace
Workplace

Location is particularly useful as you can target users based on the postcodes that you service. For dealerships that can only advertise within their PMA, this is particularly handy.

Retain Media can help you achieve this.

Why you should choose Retain Media for your Facebook Advertising Campaign?

Industry
Experience

No Lock-in
Contracts

Accurate
Conversion
Tracking

Clear,
Transparent
Reporting

Responsive
Account
Management

What can Retain Media do to help you achieve a successful Facebook ad campaign?

Retain Media can perform a number of things to help you achieve success on Facebook including:

Facebook pixel installation

We can set up Facebook pixel on your website.

Essentially this is code that collects data to help you track conversions from Facebook ads, optimise ads and retarget audiences for future ads.

Facebook pixel makes sure your ads are seen by your target audience who are most likely to purchase a product or service from you. 

Creation of events / goals that align with your business

We want to know what your business goals are so we can create the best Facebook ad to target that specific goal.

For example, if your goal is to make more sales we can choose the right ad to target that goal.

There are a number of ways on Facebook to boost events or posts so that not only your followers will see your post, but people who don’t follow you will see it too. 

Retargeting audiences 

Retargeting ads allows you to remind people about products that they’ve browsed on your website in the past but didn’t buy.

We can retarget ads at people who have engaged with your content previously, with more enticing offers so that they eventually decide to buy your product or service.

Ad copy

Writing good ad copy is a craft. We construct enticing headlines that will interest your target audience.

Creative images

The most important part of your ad is the image. The ad copy is important but if you don’t have an eye-catching image people will keep scrolling. We create great images for your ads that aren’t low-quality or generic stock photos. 

Track, optimise and monitor campaign

We collect all your Facebook data so you can keep track of how your Facebook ad campaign is going. We look at your Facebook ad conversion rate and your profit per customer. We then use that data to see where we can tweak your ads to become even more successful with your ‘custom audience’.

Reporting

We send out monthly reports that show what’s going well and what needs to be improved on to increase the success of your Facebook campaign.

You are in good company. We have helped industry leaders including:

& generate thousands of qualified leads every month for our clients.

    Send an enquiry

    Tired of working with generalist agencies who have experience in '345 niches'? We have a narrow focus - Digital media for vehicle and related industries. Talk to us today to discover how we can help your business. Call us on 1300 451 401

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    You are in a good company.
    We help Industry leaders and generate
    thousands of qualified leads every
    month for our Clients.

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