Google Ads (previously known as Google AdWords) is a paid advertising platform that falls under the marketing channel known as pay-per-click (PPC) where an advertiser pays per click on an ad.
Google is the biggest search engine in the world with 3.5 billion Google searches made every day. That volume of searches is increasing by about 10% every year.
Google allows a brand to influence a prospect at every stage on the path to purchase from generating awareness, and influencing category research to driving sales and leads.
This is especially true for high-ticket items where, typically, more research is undertaken online and so the opportunity to influence outcomes across Google platforms is greater.