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Marine Market

Q1 2026 Marine Market Brand Consideration Report

The dominant story of Q1 2026 was not at the top of the table, where Sea-Doo and Yamaha held their familiar positions, but in the segments below them. The wake boat category delivered its strongest ba...

June 9, 2026

Market reports

Q1 2026 Motorcycle Market Brand Consideration Report

Q1 2026 brought the first meaningful structural shift at the top of the Australian motorcycle brand rankings in several quarters, with Honda moving past Kawasaki into second place and Triumph extendin...

June 4, 2026

Market reports

Q1 2026 Small Trailer and Boat Trailer Market Report

The trailer market opened 2026 with sustained year-on-year growth across both small and boat trailer segments. The small trailer segment continued its structural expansion, a two-horse race emerged at...

May 21, 2026

Market reports

Q1 2026 Truck Trailer Market Report

Q1 2026 brought a softer overall total to the truck trailer segment of the Register of Approved Vehicles (RAV), with a notable year-on-year decline in total approvals sitting alongside a reshuffling o...

May 21, 2026

Latest Market Reports

Industry search trends, tracked every quarter.

Market reports

Q2 2026 Motorcycle Market Brand Consideration Report

Australia’s motorcycle market returned to growth in Q2 2026 after three consecutive quarters of contraction, and off-road interest dro...

September 10, 2026

Market reports

Q2 2026 Truck Trailer Market Report

Q2 2026 brought a softer truck trailer approval market than a year earlier, with total RAV entries falling 11.1% from 4,163 to 3,702. Even s...

September 10, 2026

Trailer Market

Q2 2026 Small Trailer and Boat Trailer Market Report

We observed two very different year-on-year stories in Q2 2026 across the trailer market. In small trailers, total RAV approvals increased, ...

September 10, 2026

Market reports

Q2 2026 RV Market Brand Consideration Report

In Q2 2026, the caravan market loosened at the top. Jayco eased back from its Q1 2026 recovery, and the real movement shifted toward importe...

September 10, 2026

Market reports

Q2 2026 Truck Market Consideration Report

Australian truck brand consideration reshuffled at the top of the market in Q2 2026. Iveco Trucks overtook Mercedes-Benz Trucks for third pl...

September 10, 2026

Market reports

Q2 2026 Marine Market Brand Consideration Report

Australia’s marine market contracted 28.0% in search volume between Q1 2026 and Q2 2026, and the brands that grew did so against that ...

September 10, 2026

Agricultural Market

Q2 2026 Agricultural Market Brand Consideration Report

Q2 2026 kept the same three brands at the top of Australia’s agricultural machinery market. John Deere, Massey Ferguson, and Kubota ga...

September 10, 2026

Market reports

FCAI Motorcycle Sales Summary: Mid-Year 2026

The Federal Chamber of Automotive Industries (FCAI) has released its motorcycle and off-highway vehicle (OHV) sales data for the first half ...

September 10, 2026

Market reports

TMA Q2 Sales Summary: Retain Media

Tractor and machinery sales turned broadly negative in the second quarter of 2026, with all four horsepower segments posting year-on-year de...

September 10, 2026

Market reports

TIC T-Mark Q2 2026 Truck Sales Summary

Australia’s truck and van market improved through the second quarter of 2026, according to the Truck Industry Council (TIC). Total sal...

August 3, 2026

Marine Market

Q1 2026 Marine Market Brand Consideration Report

The dominant story of Q1 2026 was not at the top of the table, where Sea-Doo and Yamaha held their familiar positions, but in the segments b...

June 9, 2026

Market reports

Q1 2026 Motorcycle Market Brand Consideration Report

Q1 2026 brought the first meaningful structural shift at the top of the Australian motorcycle brand rankings in several quarters, with Honda...

June 4, 2026

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Migrating From On-Site to On-Platform Leads

SEO

Migrating From On-Site to On-Platform Leads

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Best Practices

Best practices

Why Independent Service Centres Outrank Dealer Workshops

Independent Service Centres Outrank Dealership Workshops. Here’s How to Compete Your Worksho...

September 10, 2026

Best practices

Why AI-Generated Content Alone Won’t Build Your Business

Artificial intelligence (AI) lets businesses create bulk content in a matter of minutes. Type a topic into ChatGPT, copy the output, paste i...

May 11, 2026

Best practices

Protecting Your Caravan Brand From AI-Generated Fake Content

Australian caravan manufacturers are facing a new threat to their brand reputation: fake AI-generated websites publishing completely fabrica...

December 1, 2025

Best practices

Four Chinese Automotive Brands Break Into Australia’s Top 10 Best-Selling Car Brands for the First Time

Something remarkable happened in August 2025 that would have seemed impossible just five years ago. Four Chinese automotive brands simultane...

October 2, 2025

Best practices

What You Must Have When Working With an Agency

Hiring a marketing agency can be a game-changer for your business, but for things to run smoothly, there are a few key details you need to h...

August 11, 2025

Best practices

Domain Names With Hyphens

Choosing a domain name feels like picking a name for your business—you want it to be memorable, trustworthy, and easy to share. But what hap...

March 12, 2025

Best practices

How to Revive Old Pages and Tackle Content Decay

Content decay is a challenge every website faces as time goes on. Left unchecked, it can lead to outdated information, slipping search ranki...

January 9, 2025

Best practices

The Importance of Reputation Management

For many modern customers, the deciding factor in whether they choose to purchase from you is what others have said about you. Managing your...

November 27, 2024

Best practices

The Importance of Diversifying Your Media Mix

As the digital world continues to diversify, it is crucial to take a diverse approach with your social media ads. While Facebook and Instagr...

August 16, 2024

Best practices

Pinterest as a Platform

Pinterest is sometimes a social media platform that is overlooked by advertisers and we can understand why, as of all social media platforms...

August 12, 2024

Best practices

How to Maintain Your Facebook Business Assets

Change happens. It’s a fact of life. One change that happens regularly is that people change jobs. Whether it’s a career change, retirement ...

July 25, 2024

Best practices

SEO Content Writing: The Ingredients for Success

SEO content writing is a crucial aspect of digital marketing that can significantly impact your website’s visibility and reach. Writin...

July 18, 2024

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