Market Reports - Retain Media

Market Reports

Retain Media’s quarterly brand consideration and market reports share insights for Australia’s vehicle and machinery industries. Built on real search and registration data, so you can see where demand is moving and plan around it. Read up on where buyer consideration is moving in your category.

Market reports

Q2 2026 Motorcycle Market Brand Consideration Report

Australia’s motorcycle market returned to growth in Q2 2026 after three consecutive quarters of contraction, and off-road interest dro...

September 10, 2026

Market reports

Q2 2026 Truck Trailer Market Report

Q2 2026 brought a softer truck trailer approval market than a year earlier, with total RAV entries falling 11.1% from 4,163 to 3,702. Even s...

September 10, 2026

Trailer Market

Q2 2026 Small Trailer and Boat Trailer Market Report

We observed two very different year-on-year stories in Q2 2026 across the trailer market. In small trailers, total RAV approvals increased, ...

September 10, 2026

Market reports

Q2 2026 RV Market Brand Consideration Report

In Q2 2026, the caravan market loosened at the top. Jayco eased back from its Q1 2026 recovery, and the real movement shifted toward importe...

September 10, 2026

Market reports

Q2 2026 Truck Market Consideration Report

Australian truck brand consideration reshuffled at the top of the market in Q2 2026. Iveco Trucks overtook Mercedes-Benz Trucks for third pl...

September 10, 2026

Market reports

Q2 2026 Marine Market Brand Consideration Report

Australia’s marine market contracted 28.0% in search volume between Q1 2026 and Q2 2026, and the brands that grew did so against that ...

September 10, 2026

Agricultural Market

Q2 2026 Agricultural Market Brand Consideration Report

Q2 2026 kept the same three brands at the top of Australia’s agricultural machinery market. John Deere, Massey Ferguson, and Kubota ga...

September 10, 2026

Market reports

FCAI Motorcycle Sales Summary: Mid-Year 2026

The Federal Chamber of Automotive Industries (FCAI) has released its motorcycle and off-highway vehicle (OHV) sales data for the first half ...

September 10, 2026

Market reports

TMA Q2 Sales Summary: Retain Media

Tractor and machinery sales turned broadly negative in the second quarter of 2026, with all four horsepower segments posting year-on-year de...

September 10, 2026

Market reports

TIC T-Mark Q2 2026 Truck Sales Summary

Australia’s truck and van market improved through the second quarter of 2026, according to the Truck Industry Council (TIC). Total sal...

August 3, 2026

Marine Market

Q1 2026 Marine Market Brand Consideration Report

The dominant story of Q1 2026 was not at the top of the table, where Sea-Doo and Yamaha held their familiar positions, but in the segments b...

June 9, 2026

Market reports

Q1 2026 Motorcycle Market Brand Consideration Report

Q1 2026 brought the first meaningful structural shift at the top of the Australian motorcycle brand rankings in several quarters, with Honda...

June 4, 2026