About Us

Updated: Jun 29, 2022 | |

About us

Retain Media is a digital media agency focused on helping dealers and OEMS get better results from their digital marketing spend.
Other agencies may sell you the mushroom. We deliver Super Mario.

Why Us? What Makes Us Different?

Deep industry experience.
Before starting Retain Media, Brian spent 12 years working in vehicle-focused media, primarily in the Caravan, Motorbike, Marine, Truck, Construction and Farm Equipment markets, as well as Auto and adjacent industries such as Finance, Insurance, parts and accessories.

Brian worked on some of the biggest mastheads in the industry, such as the
caravan industry bible, ‘Caravan World’, and ‘Power Torque’ in the truck industry, as well as the biggest circulating motorbike magazine ‘Cycle Torque’.

In the 7 years before starting Retain Media, Brian worked at Carsales.com.au in
several roles, starting in sales before moving into strategy, where he became the Strategy and Insights Manager across 6 verticals – Caravans, Motorbikes, Marine, Trucks, Construction and Farm Equipment.

During this time, Brian dealt with hundreds of stretched marketing teams, DPs, GMs, Sales Managers and Dealer Owners.
They needed help.
The marketing teams tended to be so stretched they didn’t have the time to keep up with the rapid pace of change in digital marketing.
In dealerships, often it was Owners, DPs, GMs or Sales managers who managed the marketing budget, but it was only a small part of their role. They didn’t have the time or experience to allocate their budget in the most effective way.
They were looking for specialist help – someone who understood their industries, their customers and how to use digital channels to reach and influence them.

Retain Media was born to help these OEMs and Dealers make better use of and get better returns from their digital media budget.

Meet Your Team

Initially, Retain Media delivered the strategy and managed contractors who
implemented the plan, be it SEO, Google ads, social media, or other media
channels.

As the agency grew, we felt we needed to take delivery in-house to better control quality and ensure our deep industry knowledge and experience was embedded in the delivery. We now have a team of specialists in place:

Brian

Head of Strategy & Results

Brian has spent 16+ years helping dealers and OEMs adapt to the evolving online environment and influence prospects to become leads and customers.

Kathy

Total Rewards and
HR Operations

Kathy has spent 20+ years across Asia and Australia working with senior execs to drive talent retention and

improve HR operations.

Leon

Account Manager

Leon has spent 8+ years in media and selling on the showroom floor. He knows what buttons the client needs to press to convert prospects to buyers both online and in person.

Lou

SEO Lead 

Living and breathing SEO since 2019, Lou has worked with clients from every major industry, catering each campaign to the individual in order to achieve results.

Nick

Copywriter

With 7 years of experience working across print and digital media, Nick is a talented copywriter with a gift for bringing brand stories to life and crafting engaging ad copy.

Komal

Software Engineer (WordPress)

With 4+ years of experience in web development (PHP/WordPress). Also, Experienced in WooCommerce websites as well as WordPress plugins from scratch.

Jelly

Project Manager – Creative & Operation

7 years of experience in her craft, 2+ years of it spent in the vehicle industry. Jelly provides strategic, creative, and innovative solutions that help clients grow their businesses.

Eirrell

Team Assistant

With a keen eye for detail, strong organizational abilities, and an unwavering dedication to achieving objectives, Eirrell effectively supports the team in both small and large-scale projects, resulting in significant improvements to the overall output of the team.

Ian

Head of Paid Media

Proven Paid Lead Manager leveraging Facebook Ads and Google Ads to deliver measurable results. Combines creativity and analytics to develop strategies optimizing conversions and driving business growth.

Ben

Social Ads Manager 

Ben has spent 13 years in the advertising industry, the last 5 as a Facebook Ads Specialist. Experienced in Automotive lead generation and eCommerce.

Angel

Social Ads Manager

Angel has an in-depth knowledge of Facebook advertising trends and technologies that enables her to consistently deliver measurable results for clients across a range of industries.

Paolo

Google Ads Manager

With over 3 years of experience as a Google Ads specialist, Paolo has developed a deep understanding of the intricacies of digital marketing and advertising. 

Jasper

Google Ads Manager

With 6 years of experience, Jasper developed a strong ability to optimize campaigns on Google Ads through digital marketing strategies and performance analysis – delivering exceptional results for clients.

Want to be part of the team? You can check our current openings here or send your CV to hello@retainmedia.com.au and let us know how you can make us better.

How Can We Help?

Social media
(Facebook ads
and organic posts)

We don’t claim to be experts in 546 different niches like some other agencies. We know our industries and know them well. This deep industry knowledge, combined with specialist platform knowledge, allows us to get better returns with the same budget.
Every time we have taken a client from another agency was have outperformed that other agency and done so very quickly.
We know how to find, nurture and convert your best prospects into leads and sales.

Are We Any Good?

We think so, and so do our clients. Our first client is still with us!

In 2021 we were a finalist at the Social Media Marketing Awards in the ‘Best Use Of Facebook’ and the ‘Best Integrated Campaign’ categories for our work on Avida.

Case Study

"Brian's knowledge in the industry is tenfold. Just in the past year, our conversions have doubled."

-Avida

If you would like to know what some of our other clients think,
please check out our reviews on Google.

Are We The Right Agency For You?

We are primarily a lead gen agency, and 80% of our clients are either dealers, OEMs, Finance or closely related to the Auto, Caravans, Motorbikes, Marine, Trucks, Construction and Farm equipment industries.  If your business is vehicle focused, let’s chat.

We do take on clients who are not in our core markets. If you think you would like to work with us, let’s chat and see if we are a fit.
If, however, you are an E-commerce business, you would probably be better served with a different agency.

If you are ready to chat, complete the form below, call us on 1300 451 401 or email us at hello@retainmedia.com.au. Someone will call you back within 24 hours

If you are not quite ready to chat, stay in touch with us by following us on
Facebook, LinkedIn, YouTube.

Other places you can read about Retain Media:
Retain Medias ABN, Mumbrella, Clutch, Glassdoor.

You are in good company. We have helped industry leaders including:

& generate thousands of qualified leads every month for our clients.

    Send an enquiry

    Tired of working with generalist agencies who have experience in '345 niches'? We have a narrow focus - Digital media for vehicle and related industries. Talk to us today to discover how we can help your business. Call us on 1300 451 401

    *Required fields

    You are in a good company.
    We help Industry leaders and generate
    thousands of qualified leads every
    month for our Clients.

      Drive More Leads and Sales