How can YouTube Video Advertising campaign SEO help my business?
When it comes to video advertising, YouTube is by far the best platform.
Nearly 80% of marketers say that YouTube is the most effective video marketing platform, followed by Facebook.
In this article, we’ll explain why YouTube ads are effective, how much you should spend and why you should choose to work with Retain Media for your YouTube ad campaign.
Why is Video Advertising on YouTube effective?
YouTube is the second largest search engine after Google.
When you are able to use visuals and sound in advertisements, you can create an emotional response from the viewer.
People who see your video ads can have an emotional connection to your product that you can’t create through search and display ads.
Affordability
Many multinational companies have built their brand through television advertisements but many smaller businesses can’t afford the cost.
YouTube offers companies the opportunity to advertise at a lower cost.
Target audience
Let’s use the auto industry as an example.
At any one time, 3% of Australians are in the market for a car.
Traditional broadcast media has the potential for massive wastage because 97% of those ad dollars are not hitting your market audience. Even more could be wasted depending what kind of car someone is looking for.
YouTube allows for more targeted ads to people who are looking for a specific type of vehicle.
How much do you need to spend on a YouTube Ad campaign for it to be worth it?
It depends on your company’s overall budget for marketing.
We usually recommend 20-25% of your marketing budget should be spent on video advertising.
Why you should choose Retain Media for your video campaigns?
Industry
Experience
No Lock-in
Contracts
Accurate
Conversion
Tracking
Clear,
Transparent
Reporting
Responsive
Account
Management
Retain Media will be able to run a successful YouTube Video Advertising campaign for your business by targeting your ideal audience.
Relevant landing pages
We’ll track all your YouTube ad metrics including views, likes, shares and subscriptions, so you know how your campaign is performing.
By monitoring your video ad campaign, we’ll help you produce better results for your business.
You’ll have more effective YouTube ads which will mean more conversions.
