Google My Business

Updated: Jan 21, 2021 | |

How can SEO help my business?

If you’re a dealer and you’re only going to engage in one bit of SEO, then it should be optimising your Google My Business (GMB) profile.

Why?

The reason is 46% of Google searches are for local businesses.

Many people use Google to find businesses in their local area, so if you don’t have a local SEO strategy in place, you’re missing out on valuable traffic from people looking for businesses in your industry.

What influences local SEO?

Did you know 56% of businesses haven’t activated their Google My Business (GMB) account? GMB can help your dealership or company enormously if it’s optimised properly. Below I explain why. 
Proximity

Proximity

Google can determine businesses close to a person even if they don’t type their location in their search. For example, if someone types in “car dealerships near me”, Google will then work out which car dealerships are near that person based on the searcher’s location. 

Businesses that have established themselves with a good reputation online will be rewarded by showing up higher in local search results. The more familiar people are with your business, the better you’ll do in Google’s listings.

reputation

Reputation

relevance

Relevance

Google will rank businesses higher on search results based on how useful they think it will be to the person searching. Providing detailed information about your business helps Google understand what you do and you’ll be able to rank higher in local SEO results.

When you conduct a local search on Google, chances are you’ll probably pick a business that has good reviews. Although you might become suspicious if all the reviews are 5-stars and there are no comments written about the business. It’s good for a business to have a range of reviews, but Google does tend to give top spots to businesses that have higher ratings and a higher number of reviews. 

review

GMB reviews

Why you should choose Retain Media for your SEO campaign?

Industry
Experience

No Lock-in
Contracts

Accurate
Conversion
Tracking

Clear,
Transparent
Reporting

Responsive
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Management

How Retain Media can help you with local SEO

Optimise your Google My Business listing

If you haven’t claimed your GMB listen then we can do that for you. Once we’ve done that, we can start filling out your business profile.

Your GMB listing must include the following:

  • Company name
  • Address
  • Phone number

Adding photos to your GMB is an excellent opportunity to show people what you do. We recommend using your own photos of your shop, your staff and your products.

We’ll also write a short blurb about what your business does to give people a brief snapshot of the products and services that your company offers.

Localise site content

As I mentioned before, local SEO plays a crucial role in helping you reach people in your local area. 

We do this by including your city, suburb and postcode throughout your website and make sure it’s in your GMB listing. 

Choose appropriate keywords

We conduct all your keyword research and look for keywords that will help you rank for local search results. 

People who do local searches use long-tail keywords to find the right business. 

For example, “car dealership in South Yarra, VIC”. 

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& generate thousands of qualified leads every month for our clients.

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