Automotive Social Media Marketing for Dealers and OEMs

"Facebook now generates over 1/3rd of our leads"

Avida RV

    Drive More Leads and Sales

    How can Social media help my business?

    Whether you love or hate social media, it’s a powerful platform for marketing.

    Australia has some of the most active social media users in the world. On average 17 million Australians use Facebook or Instagram each month and they average roughly 3 hours 40 min per platform per month.

    The influencing power and targeting capabilities  of these platforms tends to make news for all the wrong reasons (US Elections & Brexit being 2 of the higher profile cases).

    They make the news because they changes peoples behaviour.

    Research shows that automotive ads are twice as likely to be clicked on than other Facebook ads. Can you afford not to be social?

    Broadly speaking, there are two main avenues of using social media:

    These are sometimes used interchangeably, but they are different as I’ll explain.

    Why should Retain media manage your Social Media?


    No Lock-in





    What’s the difference between posting content and advertising?
    The tools at an advertiser’s disposal are limited when it comes to posting content. Facebook advertising allows for much more including A/B testing of audiences and optimisation towards goals (leads, sales etc.) as opposed to engagement. Ads have a longer lifespan compared to posting content as they can reappear whereas content (posts) have a short lifespan (a few hours) and can be easily missed. 
    Why should I advertise on social media?
    Facebook’s targeting abilities are unparalleled. We generally find Facebook works better (lower cost per lead) than Google when it comes to targeting users and cost. 
    Should we advertise and boost content on social media?
    Yes. Social media marketing and advertising each need their own strategy and while content may overlap, we believe they work well together.

    You are in good company. We have helped industry leaders including:

    & generate thousands of qualified leads every month for our clients.

      Send an enquiry

      Tired of working with generalist agencies who have experience in '345 niches'? We have a narrow focus - Digital media for vehicle and related industries. Talk to us today to discover how we can help your business. Call us on 1300 451 401

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      You are in a good company.
      We help Industry leaders and generate
      thousands of qualified leads every
      month for our Clients.

        Drive More Leads and Sales