How can Social media help my business?
Whether you love or hate social media, it’s a powerful platform for marketing.
Australia has some of the most active social media users in the world. On average 17 million Australians use Facebook or Instagram each month and they average roughly 3 hours 40 min per platform per month.
The influencing power and targeting capabilities of these platforms tends to make news for all the wrong reasons (US Elections & Brexit being 2 of the higher profile cases).
They make the news because they changes peoples behaviour.
Research shows that automotive ads are twice as likely to be clicked on than other Facebook ads. Can you afford not to be social?
Broadly speaking, there are two main avenues of using social media:
These are sometimes used interchangeably, but they are different as I’ll explain.
Social media marketing
Social media marketing is posting content (videos, photos etc.) and primarily relies on Organic reach (plus a small boosting budget). To aim can be to build a community and audience around a brand. As an agency we tend to focus on traffic to the website, page (likes) growth and content engagement (video views, shares and comments in particular)
Social media advertising
Social media advertising (AKA paid social or dark posts) involves paying for ads on social media. This can include images, carousels and video. Ads on Facebook and other social platforms are bought via an auction (with some similarities to Google).
At Retain we focus generating on leads and sales
Why should Retain media manage your Social Media?
Industry
Experience
No Lock-in
Contracts
Accurate
Conversion
Tracking
Clear,
Transparent
Reporting
