Job Opening | Copywriter

About the company

We are a growing digital media agency primarily focused on vehicle manufacturers & dealers (Caravans, motorbike, Ag equipment etc.) and related industries (Finance, insurance, parts etc.). We offer our clients SEM, Social media, SEO and Graphic design services. We are looking to add a business coordinator to work closely with the delivery team, head of strategy and our clients.


Writing direct response / compelling ads for Google ads and Social (primarily Facebook)

-Writing FB / Insta page posts

-Writing Meta Titles & descriptions for websites 

-Writing longer-form content for SEO purposes (Category and product details pages plus tips and articles pages)

Writing / sub-editing articles for the Retain Media site about the industries we operate in and or digital marketing


Day to day role:

Researching our markets, our clients, their products and their customers. 

-Writing compelling copy. 

-Auditing/researching prospects 

-Working with the ads managers to review the data on ads. Identify underperforming ads and proactively update. Need to have analytical skills and be able to spot trends and patterns. 

-Responding to briefs. 

-Working with our graphics designer to develop compelling hooks and ads.

Maintaining and Expanding our swipe file

-Writing ads, creating posts etc.



Who would be a great fit:

We are seeking someone who is an ambitious and proactive team player, someone with an inquisitive mind who is always trying to improve themselves (and not afraid to test and try new things even if they fail). Ideally, they would have an interest in our markets and be commercially savvy. 

 Ideally, you should be:


-Experienced with Facebook ads/page posts / Google ads formats.

-Have an understanding of SEO principles – understand how to write for both the machine and the user. 

-At least 2+ years experience as a Copywriter or in a related role

-Strong writing, editing, and proofreading skills are a must 

-Strong research skills

-Work well under pressure, and thrive in a fast-paced role 

-You should also be good with numbers


-Brand aware – must always be conscious of our clients brand identity and ensure what the agency produces delivers on that. 


What we can offer

Opportunity to be a key player

  • We are a small growing business. We expect to at least double in the next 2 years. This role offers an opportunity to be a key player as we grow and take and grow this role where you see opportunity. For example, if you decide you want to become a Facebook ads manager we will train you.


  • Attractive and competitive base salary plus annual bonus.

Train and learn

We believe in ongoing learning. Training (internal and external) available.

Support of flexible working

Mix of work from home / in the office. Office in southeast Melbourne. The right candidate can work anywhere in Australia / WFH full time.

Full Australian work rights, permanent resident or citizenship

Apply now! Send us an email at with your CV and tell us why you are fit for the job.

    Send an enquiry

    Tired of working with generalist agencies who have experience in '345 niches'? We have a narrow focus - Digital media for vehicle and related industries. Talk to us today to discover how we can help your business. Call us on 1300 451 401

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