The Best Google My Business Categories For Australian Businesses

Knowing which categories to choose starts with knowing your business, and we always recommend focusing on the broad strokes first for your primary category. If you run a bakery or a car dealership, for instance, your primary category would be ‘Bakery’ or ‘Car dealership’ –for us, our primary category is digital marketing, with our secondary categories covering the specifics of our service, such as social media management, Google Ads campaigns, and so on.

Your choice of categories will depend on what your business offers — a bakery may include ‘cake shop’ or ‘caterer’ amongst their secondary categories — and although you don’t want to omit services from your selections, you also don’t want to add irrelevant categories in the hope of boosting your reach. Doing so could lead to being penalised by Google, and potentially even having your GBP suspended.

You can also choose your categories based on three different metrics:

• Profitability – Choose categories that match your most profitable services

• Volume – Choose categories that have the highest search volume i.e. the most demand

• Competitors – Research your competitors’ choices. Do you want to compete, or is there an area where you can gain an edge?

By working through these three steps, you can choose categories that reflect what your business offers while also targeting the greatest returns.