Whether you love or hate social media, it’s a powerful platform for marketing.
Australia has some of the most active social media users in the world. On average 17 million Australians use Facebook or Instagram each month and they average roughly 3 hours 40 min per platform per month.
The influencing power and targeting capabilities of these platforms tends to make news for all the wrong reasons (US Elections & Brexit being 2 of the higher profile cases).
They make the news because they changes peoples behaviour.