Facebook Advertising

Automotive Facebook Advertising That Moves the Speedo

In FY2025, 86% of the Facebook budget we managed went into lead generation. Retain Media builds Facebook campaigns that answer to your sales team, not to a dashboard.

Your Next Buyer Is Already Scrolling

Buyers fall for their next ride on Facebook long before they book a test drive. Whether you sell caravans, motorcycles, trucks, boats, or tractors, chances are your next customer is in the feed. Facebook Ads reach 17.7 million Australians, and plenty of them are scrolling to their next purchase.

Retain Media doesn’t just boost posts. Every campaign starts with a clear goal and tracking that shows which ad earned which lead. That way, your budget backs the campaign actually bringing buyers through the door.

“Their knowledge in the industry is tenfold. just in the past year, our conversions have doubled."

Likes Don't Pay the Floor Plan

Facebook makes DIY easy. The interface is simple, and the spend is small. The likes feel good too. But without structure, most campaigns stall within weeks and keep chewing through budget long after the leads dry up.

We see it all the time. A dealer boosts a post and racks up impressions. A few enquiries trickle in, but nobody can say which ad brought them. When the sale is a five-figure caravan or a six-figure excavator, that’s an expensive habit to maintain. Facebook pays off when you understand the platform and the people using it. That’s where we come in.

Everything Your Ads Need to Perform

Whether you’re starting from scratch or scaling up, you choose the support you need.

We work with your photos and video or produce creative in-house, sized for every placement from the Feed to Reels. Nothing runs until you sign off.

Your targeting comes from the same market data behind our industry reports. So we start with what your buyers are already looking for instead of targeting them on a whim.

Someone who browsed your stock last week is a warm lead. We put what they looked at back in their feed, so the conversation picks up where it left off.

Every enquiry traces back to the ad that earned it. Run a dealer group? Every rooftop gets its own numbers.

How We Get You Rolling

Audit & Assessment

We dig through your ad account and tracking, then tell you honestly whether Facebook is the right place for your next dollar.

Tracking & Setup

Before a cent of budget moves, we install or repair your Pixel and Conversions API. If we can’t measure it, we can’t prove it’s working.

Campaign Build & Launch

You’ll see every audience and ad before it goes live. If you’re happy, we can have them running within 7-15 business days.

Test and Optimise

Creative and audiences go head-to-head to find out what works, and budget follows whatever brings in enquiries.

Report and Scale

Monthly reporting shows what each enquiry cost and what we’d do next. When something works, we put more fuel behind it.

Facebook Sparks It, Search Seals It

A buyer’s first look at your brand is often on Facebook. Someone spots your ad over breakfast, then searches your name on Google a fortnight later when they’re ready to talk.

That’s not luck. It’s how people buy big-ticket items. Facebook builds the interest, and search is there when they come looking. Run them together and see your cost-per-lead decrease over time.

Build a Community That Buys

Not every buyer is ready to sign this month. Facebook keeps you in their feed until they are.

Run properly, your ads grow a local community that comments on new arrivals and tags a mate in the walkaround they’d love to own. Every comment and tag adds to an audience that’s easier and cheaper to win over, so when buyers are ready to take the leap, you’re the dealer or brand they already know.

Clicks That Come Back

Across our clients, up to 36% of Google traffic, paid and organic, comes from people who first engaged with a Facebook ad.

It’s why we recommend bundling our services. Paired with search and SEO, Facebook works much harder for your budget.

Get Back in the Driver's Seat

Plenty of dealers have been burned by campaigns they had no real visibility over. That’s not how we work.

There’s no lock-in beyond the initial six-month onboarding period, and no awareness campaigns that exist only to spend budget. Your ad account stays in your name, and you get straight answers from us.

Ask whoever runs your ads now what a lead costs you. If they need more than a sentence to answer, that’s the first thing we’d fix.

Questions Before You Boost

What dealers and OEMs ask us most about Facebook ads.

What does Retain Media's Facebook advertising service include?

Retain Media’s Facebook advertising service covers creative, audience targeting, remarketing, and tracking for Meta campaigns. It’s built for vehicle and machinery dealers and OEMs, with monthly reporting on enquiries, budget, and performance.

How long before I see leads?

Most campaigns go live within 7 to 15 business days of receiving the brief, and enquiries can start from day one. Results usually gain traction over the first few months as we test what your buyers respond to.

How much should I spend on Facebook ads?

It depends on what you want to achieve, but there is a floor. We work with clients committing $4k ($3k platform plus fees) per month to Facebook Ads. Below that, there often isn’t enough budget to test, learn, and scale properly, and we’d rather tell you that than take your money. Above that, the right figure comes down to your goals, market, and how quickly you want enquiries rolling in.

Do you create the ads?

Yes. We handle copy and design in-house, or build from the photos and video you already have. We refresh creative regularly, so your stays on brand and in line with what the data tells us works.

Who owns the ad account?

You do. Your ad account and Pixel stay in your Business Manager, and we work through partner access. If you decide to move on, we hand everything back over to you.