It’s time once again for our quarterly look at Australia’s most-searched motorcycle brands and models. This Q3 2025 report tracks search volume share across key categories, offering insight into which manufacturers and machines are capturing the attention of Australian riders as we move into the final quarter of 2025.
The third quarter revealed a dramatic intensification of competition at the top of the market, with Honda and Yamaha converging into a virtual dead heat after being clearly separated in Q2. The dirt bike segment experienced notable volatility, with the Honda CRF150R suffering a dramatic 24% collapse from its dominant position, whilst the Kawasaki KLX110 surged across multiple categories. Premium road bikes saw significant corrections, with the Ducati Panigale V2 experiencing a 20% decline that suggests selective pullbacks in segments that experienced strong first-half performance.
From established Japanese giants to emerging value brands, Q3 2025 demonstrated both intense competition among market leaders and steady momentum from specialist manufacturers across multiple categories. Read on for our category-by-category breakdown of who’s gaining ground and who’s consolidating in Australia’s dynamic motorcycle landscape.
A Note on Methodology
This quarter, our research included 36 brands, 2,709 models, 24,729 search terms, and more than 2.9 million searches across the quarter. These searches were divided across seventeen categories, of which this report focuses on seven: All Brands, All Models, LAMS, ATV/UTV, Discontinued, Dirt Bikes, and Road Bikes.
Road bike models totalled 1,481 across eight subcategories: Naked (375), Supersports (297), Scooter (230), Cruiser (215), Adventure Touring (201), Touring (100), and Sports Touring (77). Dirt bike models numbered 379 across six subcategories: Enduro (146), MX (93), Fun (71), Trail (57), Farm (9), and Supermoto (7). We also tracked 265 ATV/UTV models and 384 discontinued motorcycle models.
As always, our approach to searches included the following terms:
Brand terms: if the brand is a motorcycle brand only, only the brand name was required (e.g. Harley). If it is not, the search needed to include a qualifier, for example, Suzuki Motorcycles or Suzuki V Strom.
Model terms, dealer terms (if the dealer name contains the OEM brand), brand + model, brand/model + location, brand/model + dealer, brand/model + category/subcategory (e.g. ‘Suzuki dirt bikes’), brand/model + reviews, brand/model + problems, and variations of the above.
In addition, we excluded searches that mentioned the following terms: brand + part/accessory; used; rental; manual, warranty, service, etc.; brand + racing/results/riders, etc.
This quarter, we added the following new-release models to our dataset: Triumph Tiger Sport 800, Indian Sport Chief RT, and Indian Super Chief Dark Horse. None of these newly added models appeared in any of the top 20 rankings assessed in this report.
Retain Media provides this data “as is” for informational purposes only and accepts no liability for decisions made based on this reporting. Users are encouraged to use this data as one of multiple data points in their market analysis.
The Most-Searched Motorcycle Brands in Australia (Q3 2025)
The Top 10
Honda and Yamaha finished Q3 2025 in a virtual dead heat at the top of Australia’s motorcycle market, with both brands landing at 13.6% and separated by just hundredths of a percentage point. This represents a dramatic convergence from Q2, when Yamaha held a clear lead at 16.82% over Honda’s 14.57%. Yamaha edged up 0.7% from 13.5% in Q2, whilst Honda slipped 1.4% from 13.8%, bringing the two Japanese giants into the tightest competition seen in the visible quarters.
Kawasaki held steady in third place at 13.3%, showing no movement quarter-to-quarter and maintaining its competitive position just behind the leaders.
Harley-Davidson experienced a modest decline, falling from 7.7% to 7.4%, a 3.9% relative decrease that continues the American brand’s gradual softening in the Australian market, though it maintains a comfortable fourth-place position overall.
Ducati recorded a notable pullback, dropping from 7.5% to 7.1%, a 5.3% relative decline that sees it consolidate its fifth-place position.
Suzuki posted healthy growth, climbing from 6.3% to 6.5%, a 3.2% relative increase that demonstrates strengthening interest in the brand’s diverse lineup.
KTM delivered the top 10’s strongest performance, surging from 5.8% to 6.2%, a solid 6.9% relative increase that continues the Austrian manufacturer’s upward trajectory.
Triumph remained unchanged at 6%, showing no movement quarter-to-quarter whilst maintaining its eighth-place standing, while BMW experienced a notable decline, falling from 5.4% to 5.1%, a 5.6% relative decrease.
CFMOTO rounded out the top 10 with modest growth, rising from 2.6% to 2.7%, a 3.8% relative increase that reinforces its expanding presence in the value-focused segment.
The Rest of the Top 20
The middle tier of the motorcycle category saw several notable movements, with modest gains scattered throughout the rankings.
Royal Enfield held perfectly steady at 2.2%, showing no movement quarter-to-quarter, whilst Polaris posted solid gains, climbing from 2% to 2.1%, a 5% relative increase.
Husqvarna recorded healthy growth, rising from 1.9% to 2%, a 5.3% relative increase that demonstrates steady momentum for the Swedish brand.
Indian experienced a modest decline, falling from 2% to 1.9%, a 5% relative decrease, whilst Aprilia remained unchanged at 1.7%, maintaining its established position.
Can Am posted solid growth, climbing from 1.6% to 1.7%, a 6.3% relative increase.
Vespa, Kymco, Benelli, and Moto Guzzi all remained unchanged at 0.7%, 0.7%, 0.6%, and 0.6% respectively, showing complete stability quarter-to-quarter in the competitive lower tier of the top 20.
The Most-Searched Motorcycle Models in Australia (Q3 2025)
The Top 10
This quarter, we tracked 2,709 motorcycle models across all categories.
As in previous quarters, the All Models top 10 tends to favor high-performance superbikes that generate significant enthusiast interest, though these results don’t necessarily reflect actual purchase intent. Many flagship models attract aspirational searches from admirers rather than in-market buyers.
The Suzuki Hayabusa maintained its position as Australia’s most-searched motorcycle model at 1.4%, showing no movement from Q2. The iconic hyperbike continues to lead the field as one of the most sought-after performance machines in the Australian market.
The Ducati Panigale V2 experienced a dramatic decline, plummeting from 1.4% to 1.1%, a substantial 21.4% relative decrease that represents the quarter’s most significant drop among leading models and part of a broader pattern of premium model corrections seen across Q3.
The Yamaha YZF-R1 held steady in third place at 1.1%, showing no movement quarter-to-quarter and maintaining its position as one of the most searched models in the market.
The Honda CRF150R experienced a notable correction, falling from 1.3% to 1%, a 23.1% relative decrease that marks the category’s second-largest decline.
The Kawasaki KLR 650, Triumph Bonneville T120, Yamaha YZ250, and Yamaha YZF-R6 all held perfectly steady at 0.8%, showing no movement quarter-to-quarter and demonstrating the stability among established models.
The Honda GoldWing posted impressive growth, climbing from 0.7% to 0.8%, a 14.3% relative increase that highlights renewed interest in premium touring motorcycles amongst Australian riders.
The Honda CRF250R rounded out the top 10 at 0.7%, showing no movement from Q2 and maintaining its consistent position.
The Rest of the Top 20
The middle tier of the model rankings saw several notable movements, particularly among youth dirt bikes.
The Kawasaki KLX110 delivered solid growth, surging from 0.6% to 0.7%, a 16.7% relative increase that demonstrates growing interest in the popular model and reflects its exceptional performance across multiple categories this quarter.
The Kawasaki Ninja ZX-10R, Harley Sportster, Ducati Multistrada V4, Honda Grom, BMW S 1000 RR, Yamaha YZ450F, Harley Forty-Eight, and Kawasaki Ninja ZX-6R all held steady at between 0.6% and 0.7%, showing minimal or no movement quarter-to-quarter.
The Ducati Multistrada V4 experienced a decline, falling from 0.7% to 0.6%, a 14.3% relative decrease, whilst the Yamaha WR450F remained unchanged at 0.5% and completed the top 20.
The Most-Searched LAMS Brands in Australia (Q3 2025)
The Top 10
This quarter, we tracked LAMS-related searches across all 36 motorcycle brands.
Honda maintained its commanding lead in the LAMS category at 26%, though this represents a 3.3% relative decline from 26.9% in Q2. Despite the modest pullback, Honda’s dominance in the learner-approved motorcycle segment remains unchallenged.
Kawasaki strengthened its second-place position with solid growth, rising from 21% to 21.6%, a 2.9% relative increase that demonstrates the brand’s consistent appeal among new riders.
Yamaha posted modest gains, climbing from 11.5% to 11.7%, a 1.7% relative increase that maintains its third-place standing, though it remains well behind the top two.
Royal Enfield slipped slightly, dropping from 5.6% to 5.5%, a 1.8% relative decrease, whilst Suzuki posted modest growth, rising from 4.5% to 4.6%, a 2.2% relative increase that maintains its competitive position in the learner segment.
KTM also recorded minor growth, climbing from 3.9% to 4%, a 2.6% relative increase.
Husqvarna delivered the top 10’s strongest performance, surging from 3.1% to 3.4%, an impressive 9.7% relative increase that demonstrates growing momentum for the Swedish brand’s learner-approved offerings.
CFMOTO remained unchanged at 3.3%, showing stability in its entry-level lineup, whilst Aprilia posted modest growth, rising from 2.8% to 2.9%, a 3.6% relative increase.
BMW experienced a minor decline, falling from 2.9% to 2.8%, a 3.4% relative decrease, whilst Ducati recorded a more notable drop, falling from 2.5% to 2.3%, an 8% relative decrease that represents the largest decline in the top 10.
The Rest of the Top 20
The lower tier of the LAMS category saw several significant declines, particularly among smaller manufacturers and scooter brands.
Triumph remained unchanged at 1.6%, maintaining stability, whilst Benelli posted solid growth, climbing from 1.4% to 1.5%, a 7.1% relative increase.
Kymco also gained ground, rising from 1.3% to 1.4%, a 7.7% relative increase, demonstrating strengthening interest in the Taiwanese manufacturer’s learner-approved scooters.
Piaggio experienced a notable decline, falling from 1.1% to 1%, a 9.1% relative decrease, whilst Vespa and Harley both remained unchanged at 1% and 0.8% respectively.
Lambretta suffered a substantial drop, falling from 0.8% to 0.7%, a 12.5% relative decrease, whilst Beta held steady at 0.7%, showing no movement quarter-to-quarter.
Braaap experienced the category’s steepest decline, plummeting from 0.7% to 0.6%, a 14.3% relative decrease that highlights ongoing challenges for the Australian manufacturer in the competitive learner market.
The Most-Searched ATV and UTV Models in Australia (Q3 2025)
The Top 10
This quarter, we tracked 265 ATV and UTV models across the Australian market.
The CFMOTO CFORCE 1000 maintained its commanding lead in the ATV/UTV category with 4.9% search share in Q3 2025, down marginally 2% from 5% in Q2. Despite the minor decline, the CFORCE 1000 continues to dominate as Australia’s most-searched side-by-side, cementing CFMOTO’s position as the value leader in the utility vehicle segment.
The Can-Am Outlander strengthened its second-place position, climbing from 4.1% to 4.2%, a 2.4% relative increase that reinforces the recreational ATV’s continued popularity among trail riders and utility-focused buyers.
The Yamaha YFM700R SE held steady in third place at 3.6%, showing no movement quarter-to-quarter, whilst the Can-Am Maverick X3 experienced a modest decline, falling from 3.5% to 3.3%, a 5.7% relative decrease.
The Can-Am Maverick experienced a more notable decline, falling from 3.1% to 2.9%, a 6.5% relative decrease that suggests some softening demand for the performance side-by-side.
The Can-Am Defender Max delivered the top 10’s strongest performance, surging from 2.4% to 2.7%, an impressive 12.5% relative increase that highlights a notable trend toward utility-focused UTVs. This growth suggests farmers and operators are increasingly prioritizing expanded seating capacity and work capability over pure performance specifications.
The Honda Pioneer 1000 declined slightly from 2.6% to 2.5%, a 3.8% relative decrease, whilst the CFMOTO UFORCE 1000 experienced a more notable drop, falling from 2.6% to 2.4%, a 7.7% relative decrease.
The CFMOTO ZFORCE 950 posted modest growth, rising from 2% to 2.1%, a 5% relative increase, whilst the Polaris RZR XP 1000 Sport EPS and Yamaha Viking both remained unchanged at 2%, maintaining their established positions in the performance and utility UTV segments respectively.
The Rest of the Top 20
The middle tier of the ATV/UTV category featured several notable movements, with mixed results across utility and performance models.
The Yamaha YXZ1000R SS XT-R experienced a minor decline, falling from 1.9% to 1.8%, a 5.3% relative decrease, whilst the Polaris RZR Trail S 1000 Prem suffered the quarter’s steepest drop, plummeting from 2.1% to 1.8%, a substantial 14.3% relative decrease.
The Can-Am Commander posted modest growth, climbing from 1.7% to 1.8%, a 5.9% relative increase, whilst the Polaris Sportsman XP 1000 and Polaris Sportsman 570 both remained unchanged at 1.8% and 1.6% respectively.
The Polaris Ranger 1000 experienced a minor decline, falling from 1.7% to 1.6%, a 5.9% relative decrease, whilst the CFMOTO CFORCE 500 also declined from 1.6% to 1.5%, a 6.3% relative decrease.
The Can-Am Defender posted solid growth, climbing from 1.4% to 1.5%, a 7.1% relative increase, whilst the Honda Pioneer 700 remained unchanged at 1.4%, rounding out the top 20 with stable performance in Honda’s mid-size UTV lineup.
The Most-Searched Discontinued Motorcycle Models in Australia (Q3 2025)
The Top 10
This quarter, we tracked 384 discontinued motorcycle models across all categories.
The Kawasaki KLX110 delivered exceptional growth, surging to 6.3% in Q3 2025, up from 5.6% in Q2. This represents a robust 12.5% relative increase that sees the discontinued youth dirt bike claim the top position, overtaking the Honda Grom. The KLX110’s surge across multiple categories this quarter, including strong gains in the active dirt bike segment, reflects remarkable momentum for the popular entry-level machine as enthusiasts and buyers continue seeking it out in both new and used markets.
The Honda Grom slipped to second place with 5.2%, down from 5.4% in Q2, a 3.7% relative decrease. Despite the decline and loss of its top position, the mini-bike maintains strong appeal in the discontinued category, with riders continuing to seek out this beloved model for customisation and urban riding.
The Harley-Davidson Forty-Eight experienced a modest decline, falling from 5.3% to 5.1%, a 3.8% relative decrease that sees it maintain third place, whilst the Harley Iron 883 also declined from 4.2% to 4.1%, a 2.4% relative decrease.
The Ducati Multistrada 1200 posted solid growth, climbing from 2.6% to 2.8%, a 7.7% relative increase that demonstrates continued interest in the Italian sport-tourer among second-hand buyers, whilst the Suzuki Boulevard also gained ground, rising from 2.7% to 2.8%, a 3.7% relative increase.
The Kawasaki Ninja 250R declined marginally from 2.7% to 2.6%, a 3.7% relative decrease, whilst the Kawasaki KX 125 experienced a more notable drop, falling from 2.2% to 2%, a 9.1% relative decrease.
The Yamaha PW80 remained unchanged at 2%, showing stability in the youth dirt bike segment, whilst the Kawasaki KX250F rounded out the top 10 with modest growth, rising from 1.7% to 1.8%, a 5.9% relative increase.
The Rest of the Top 20
The middle tier of the discontinued models showed mixed results, with several notable movements among dirt bikes and classic cruisers.
The Ducati Panigale 959 experienced a decline, falling from 1.9% to 1.7%, a 10.5% relative decrease that represents one of the larger drops in the category, whilst the Harley Street 500 remained unchanged at 1.7%.
The Yamaha TT-R250 and Aprilia RS 125 both posted modest gains, each climbing from 1.6% to 1.7%, representing 6.3% relative increases that demonstrate continued demand for youth trail bikes and small-displacement sport bikes.
The Harley V-Rod declined from 1.7% to 1.6%, a 5.9% relative decrease, whilst the Harley Street 750 gained ground, rising from 1.5% to 1.6%, a 6.7% relative increase.
The Kawasaki KX 500 posted solid growth, climbing from 1.4% to 1.5%, a 7.1% relative increase that highlights renewed interest in the legendary two-stroke motocross machine, whilst the Harley Shovelhead and BMW F 750 GS both remained unchanged at 1.4% and 1.3% respectively.
The Kawasaki KX 80 delivered impressive growth, surging from 1.1% to 1.3%, an 18.2% relative increase that rounds out the top 20 with the category’s second-strongest performance.
The Most-Searched Dirt Bike Models in Australia (Q3 2025)
The Top 10
This quarter, we tracked 379 dirt bike models across six subcategories: Enduro (146), MX (93), Fun (71), Trail (57), Farm (9), and Supermoto (7).
The Honda CRF150R experienced a dramatic reversal of fortune, plummeting to 4.4% in Q3 2025 from 5.8% in Q2. This represents a substantial 24.1% relative decrease that sees the youth motocross machine lose its dominant position at the top of the dirt bike category, marking not only the quarter’s most significant decline across all motorcycle segments but also highlighting the notable youth dirt bike volatility that characterised Q3.
The Yamaha YZ250 claimed the top position with 3.4%, declining marginally 2.9% from 3.5% in Q2. Despite the modest quarterly decline, the two-stroke motocross machine now leads Australia’s dirt bike searches, reinforcing its enduring appeal among serious off-road riders who value its lightweight power delivery and competitive racing heritage.
The Honda CRF250R remained unchanged at 3.1%, showing no movement quarter-to-quarter and maintaining its strong position as a popular choice in the competitive 250cc motocross class where reliability and performance converge.
The Kawasaki KLX110 posted impressive growth, surging from 2.8% to 3.1%, a solid 10.7% relative increase that demonstrates growing demand for the popular youth trail bike. This strong performance mirrors the model’s exceptional surge to the top of the discontinued models rankings, reflecting remarkable momentum across multiple categories.
The Yamaha YZ450F experienced a minor decline, falling from 2.6% to 2.5%, a 3.8% relative decrease, whilst the Yamaha WR450F remained unchanged at 2.3%, maintaining its position as a leading enduro and trail riding machine.
The Yamaha YZ65 posted solid growth, rising from 2% to 2.2%, a 10% relative increase that highlights continued interest in this popular youth motocross bike, whilst the Yamaha YZ125 declined marginally from 2.1% to 2%, a 4.8% relative decrease.
The Honda CRF110F remained unchanged at 1.9%, showing stability in the youth trail bike segment, whilst the Yamaha PW50 also held steady at 1.5%, maintaining its status as the go-to entry-level dirt bike for young riders beginning their off-road journey.
The Rest of the Top 20
The middle tier of the dirt bike category showed remarkable stability, with most models maintaining their established positions.
The Honda CRF450R, Kawasaki KLX150, KTM 250 SX, Yamaha YZ85, Honda CRF50F, KTM 500 EXC, Yamaha TT-R50E, Yamaha TT-R125, and KTM 300 EXC all remained unchanged between 1% and 1.5%, showing no movement quarter-to-quarter and demonstrating the consistency among established models in their respective categories.
The Ducati Desmo 450 MX experienced the category’s second-largest decline, falling from 1.4% to 1.1%, a 21.4% relative decrease that suggests softening interest in the Italian manufacturer’s motocross offering following its initial market entry enthusiasm.
The Most-Searched Road Bike Models in Australia (Q3 2025)
The Top 10
This quarter, we tracked 1,481 road bike models across eight subcategories: Naked (375), Supersports (297), Scooter (230), Cruiser (215), Adventure Touring (201), Touring (100), and Sports Touring (77).
The Suzuki Hayabusa maintained its position as Australia’s most-searched road bike model at 2%, showing no movement from Q2. The legendary hyperbike continues to dominate the category with its refined powerplant and iconic styling, demonstrating enduring appeal among riders seeking ultimate straight-line performance.
The Ducati Panigale V2 experienced a dramatic decline, plummeting from 2% to 1.6%, a substantial 20% relative decrease that represents the category’s largest drop and part of the broader premium model corrections observed across Q3. The decline mirrors the pattern seen in the overall All Models ranking, where premium sports bikes faced selective pullbacks following strong first-half performance.
The Yamaha YZF-R1 held steady in third place at 1.6%, showing no movement quarter-to-quarter, whilst the Kawasaki KLR 650, Triumph Bonneville T120, and Yamaha YZF-R6 all remained unchanged at 1.1%, demonstrating stability among established models in the adventure-touring, modern classic, and supersport segments respectively.
The Honda GoldWing posted solid growth, climbing from 1% to 1.1%, a 10% relative increase that highlights renewed interest in premium touring motorcycles and sees Honda’s flagship tourer gain ground amongst Australian riders planning long-distance journeys.
The Kawasaki Ninja ZX-10R delivered impressive gains, rising from 0.9% to 1%, an 11.1% relative increase that demonstrates strengthening interest in Kawasaki’s flagship litre-class supersport machine.
The Harley Sportster and Ducati Multistrada V4 both remained unchanged at 0.9%, maintaining their established positions in the cruiser and adventure-touring segments respectively.
The Rest of the Top 20
The middle tier of the road bike category showed broad-based stability, with most models holding their positions.
The Honda Grom, BMW S 1000 RR, Harley Forty-Eight, Kawasaki Ninja ZX-6R, Ducati Panigale V4, Kawasaki Ninja H2R, Suzuki GSX-R1000, and Yamaha YZF-R3 all remained unchanged between 0.6% and 0.8%, showing no movement quarter-to-quarter.
The Honda Africa Twin posted impressive growth, climbing from 0.7% to 0.8%, a 14.3% relative increase that demonstrates growing interest in Honda’s adventure-touring flagship and ties it for the category’s strongest gain alongside the GoldWing.
The Harley Iron 883 experienced a notable decline, falling from 0.7% to 0.6%, a 14.3% relative decrease that represents the category’s second-largest drop and suggests softening demand for Harley’s entry-level Sportster model.
Trust Retain Media for Industry-Leading Insights
The Q3 2025 results show a motorcycle market characterized by intense competition at the top, with Honda and Yamaha converging into a virtual tie after being clearly separated in Q2, whilst established players consolidate their positions. The dramatic declines in premium models like the Ducati Panigale V2 (down 20%) and Honda CRF150R (down 24.1%) suggest selective corrections in segments that experienced strong first-half performance, whilst KTM’s impressive 6.9% gain highlights the Austrian manufacturer’s growing relevance in the Australian market.
The utility UTV market showed clear preference shifts, with the Can-Am Defender Max posting 12.5% growth as farmers and operators prioritize work capability over pure performance. The LAMS segment remained remarkably stable, with Honda and Kawasaki continuing to dominate learner-approved offerings despite Honda’s modest 3.3% decline from its commanding position.
With competition intensifying among market leaders, premium segments experiencing corrections, and youth dirt bikes showing exceptional volatility, Q3 establishes an intriguing setup heading into the final quarter of 2025.
Keep an eye on our next quarterly update for the latest shifts in brand and model interest as we track how these trends develop through the remainder of 2025.
In the meantime, check out our other market reports for comprehensive insights into the state of the Australian automotive industry, including the caravan market, marine market, agricultural market, and truck market.
