In Q2 2026, the caravan market loosened at the top. Jayco eased back from its Q1 2026 recovery, and the real movement shifted toward imported brands. Opus Camper’s growth run paused after four quarters of gains, Winnebago strengthened across the local market, and the discontinued table reshuffled sharply as Network RV Caravans surged following its administration in June.
Overall, interest rate rises and softer consumer confidence through the first half of 2026 appear to be weighing on new-purchase research across the caravan and RV market. Participation in the caravan lifestyle itself remains strong. Trip numbers, park revenue and the registered fleet all continue to grow, and demand persists even as buyers defer the purchase decision.
Cost-of-living pressures and competition from international travel have cut into discretionary spending in Q2 2026. Our findings suggest Australian caravan and RV shoppers are recalibrating rather than opting out. Buyers are taking longer between enquiry and purchase, and closer, shorter trips are becoming the norm. Accredited RVMAP brands lost less share than the market as a whole, a sign confidence is holding at the more established end of the market.
Read on for our full category breakdown and the brand movements that mattered most in Q2 2026.
A Note on Methodology
We produced this report using a range of keyword research tools to assess search volume across Australia for Q2 2026. Our dataset included 139 RV brands, approximately 10,200 relevant keywords, and more than 2.2 million searches across the quarter. We analysed brand performance across five categories covering All Brands, Australian-made, Imported, Discontinued, and RVMAP Members.
All brand figures are share of search rather than volume. We calculate share movements from unrounded figures, so a stated point change may differ slightly from the difference between two rounded shares.
A Note From Our Researchers
We continuously refine our keyword lists and data sourcing to improve accuracy. All figures are refreshed quarterly to reflect the most current snapshot, which may cause metrics to shift over time. Off-topic keywords with distorted search volume are removed to maintain data integrity.
Retain Media provides this reporting ‘as is’ for informational purposes only, accepts no liability for decisions based on this data, and encourages users to cross-reference multiple market sources.
Imported Brands Take Share as Local Manufacturing Comes Under Pressure
Q2 2026 arrived in a market shaped by more than the season. The RBA lifted the cash rate three times through the first half of the year, returning it to 4.35%, and consumer confidence sat at 70.8 in June, well below the neutral mark. We can identify the timing but cannot attribute a cause to the sharper-than-usual seasonal fall in search volume.
The Caravan Industry Association of Australia’s own research describes a market moving cautiously rather than pulling back outright. The same research points to buyers moving more slowly through the funnel, holding off on upgrades and weighing used or lower-priced alternatives before committing. It also points to holiday length continuing to shrink, as travellers choose shorter breaks closer to home. None of that shows up as one dramatic figure. It shows up as a market where every extra point of consideration has to be earned.
Against that backdrop, the relative strength of the imported segment is the story of the quarter, and it isn’t a one-off. Almost every imported brand in the overall top 10 gained share, while most of the Australian-made names in the same top 10 lost ground, including the market leader. That extends a run now in its third consecutive quarter, and reverses the pattern we described in our Q1 2026 RV market report, when local brands held the broader advantage. The same research shows Australian manufacturers building 5% fewer RVs in 2025 while imports grew 16%. Search data covers consideration rather than supply, but the direction moved the same in both.
Taken together, Q2 2026 shows a market softening faster than the season alone explains, and a segment shift that has reached the leaders rather than staying at the margins. A cluster of manufacturer failures added a further layer of disruption this quarter, though its effect stayed contained to the Discontinued category, which we cover below.
For brands, dealers and OEMs, the shift is a reminder that a market leader’s position moves quarter by quarter, not once a year. When the brand holding the most share starts giving ground to smaller imported rivals, it is rarely a one-quarter story.
Top 20 Most-Searched: All Brands
Jayco led the overall market on 23.1%, down 1.1 points from 24.3% in Q1 2026 and back to its Q4 2025 low. The brand still holds more share than the next six brands combined, so its position is not in question. What changed is the direction, and Q2 2026 reversed the recovery Jayco posted in Q1 2026.
Behind the leader, the next four brands all added share. Market Direct (MDC) held second and strengthened, rising from 4.5% to 4.8%, and Snowy River Caravans stayed third and improved from 4.2% to 4.5%. Austrack climbed to 3.5% in fourth, up from 3.3%, while Ezytrail moved up one place to fifth, climbing from 3.1% to 3.4% and swapping positions with Crusader Caravans, which eased from 3.2% to 3.0%. Rounding out the band, Avan edged up to seventh despite slipping from 2.4% to 2.3%, a reminder that ranking movement here often reflects what happens around a brand rather than to it.
Winnebago delivered the largest gain in the overall top 20, rising 0.4 points from 1.9% to 2.3% and lifting two places to eighth. Unlike the event-driven movements elsewhere in this report, the gain built steadily across all three months of Q2 2026 rather than arriving in one. The timing lines up with The Great Caravan & RV EOFY Sale and other Winnebago campaigns running through Q2 2026, which may have contributed to the gain, though search data alone can’t confirm it as the cause.
At the other end of the top 10, Lifestyle Campers recorded the sharpest fall outside the leader, dropping 0.6 points from 2.8% to 2.2% and slipping from seventh to ninth. That erases the Q1 2026 recovery we flagged at the time and returns the brand to its Q3 and Q4 2025 level. Opus Camper rounded out the top 10, holding 2.1% and giving up one place.
Rest of the Top 20
Movement was modest below the top 10, and rank changes owed as much to neighbouring brands as to individual performance. The clearest gains came from Avida, recording 1.8% of share and moving two places to eleventh, and Cub Campers, steady at 1.6% but three places higher at thirteenth as brands around it softened. JB Caravans held 1.8% but slipped to twelfth.
Declines were more common through this band. Lotus Caravans eased from 1.7% to 1.5%, New Age Caravans from 1.6% to 1.5%, and Titanium Caravans from 1.6% to 1.4%. Patriot Campers softened to 1.3%, giving back the gains it posted in Q4 2025 and Q1 2026, while Coromal Caravans slipped slightly to 1.1%.
One brand’s fall reflects a change in status rather than demand. Zone RV continued to normalise, and is now sitting below its mid-2025 level. The brand was acquired out of administration in March 2026 and trades again, so we’ll be watching its Q3 2026 and Q4 2026 performance closely.
Stoney Creek Campers entered the top 20 in twentieth on 1.0%, replacing Mars Campers, which fell out of the table. Across the full top 20, eight brands gained share and twelve lost it.
Notable Movers and Brands to Watch
Winnebago was the standout gainer, and its three-month build makes it the most durable improvement in the overall ranking. Market Direct, Snowy River Caravans, and Ezytrail all added share on a smaller scale, and all three sit in the imported segment.
Jayco and Lifestyle Campers were the notable decliners. Neither result looks structural on a single quarter, but both moved against the direction they set in Q1 2026.
Heading into Q3 2026, Winnebago is the brand to watch. A second consecutive quarter of gains would separate it from the mid-table cluster it has occupied since Q2 2025.
Top 20 Most-Searched: Australian-Made
The Australian-made category remained the most concentrated we track, though it loosened in Q2 2026. Jayco fell from 33.1% to 32.1%, the steepest decline in the category, and the top three eased from 41.2% to 39.5% of total search share. The top 20 also narrowed, moving from 73.5% to 71.4%.
Below Jayco, Crusader Caravans held second on 4.2%. Avan and Winnebago both finished on 3.2%, but arrived there differently. Avan held third on the underlying figures, while Winnebago’s climb to fourth followed a 0.6-point rise from 2.6%, the largest gain in the category’s top 10.
Lifestyle Campers fell from third to fifth, dropping 0.8 points to 3.1%. Outside Jayco, that is the steepest fall in the category top 10, and it mirrors the brand’s overall result.
Further down the top 10, gains outpaced losses. Avida rose from 2.3% to 2.6% and gained two places to sixth, while JB Caravans rose to 2.5% in seventh. Cub Campers was steady at 2.2% while climbing three places to eighth. Lotus Caravans and New Age Caravans were the exceptions, easing to 2.1% and 2.0% respectively.
Rest of the Top 20
Declines continued through the middle of the field. Titanium Caravans softened from 2.2% to 1.9%, Patriot Campers eased from 2.0% to 1.8%, and Zone RV slipped from 2.1% to 1.7%.
One entrant’s rise belongs to a different story than the rest. Network RV Caravans entered the top 20 in fifteenth, rising from 0.7% to 1.3%, likely spurred by the company’s voluntary administration headlines in June.
Further down, Coromal Caravans eased from 1.6% to 1.5%, while Dreamhaven Caravans, Royal Flair Caravans, Windsor RVs, and Australian Off Road Campers all held broadly steady between 1.2% and 1.3%. Track Trailer entered the top 20 in twentieth place on 1.1%, replacing Essential Caravans and Design RV, which dropped out of the table.
Notable Movers and Brands to Watch
Winnebago and Avida were the clearest gainers among established Australian-made brands. Cub Campers and Australian Off Road Campers made smaller gains.
Lifestyle Campers, Titanium Caravans and Patriot Campers were the notable decliners, and the exits of Essential Caravans and Design RV matter more than their size suggests. Both were recovering into Q1 2026 before Q2 2026 interrupted that run.
The brand to watch heading into Q3 2026 is Winnebago. It now trails Avan for third place by just 0.1 points, a gap that has narrowed from 0.9 points in Q2 2025. Winnebago held flat around 2.4% to 2.5% for three straight quarters before its jump to 3.2% in Q2 2026, so whether that gain holds will decide who takes third place next quarter.
Top 20 Most-Searched: Imported
Imported brands gained share of the total market in Q2 2026, but the gain concentrated at the top of the category. The top three lifted from 45.2% to 46.1% of search, and the top four brands were the only names in the top 10 to add share.
All four of the category’s gainers sit at the top. Market Direct (MDC) led on 17.4%, up from 16.9%, and Snowy River Caravans held second on 16.1%, up from 15.8%. Austrack stayed steady in third, and Ezytrail edged up to fourth.
Fifth told a different story. Opus Camper eased from 8.0% to 7.5%, marking the first pullback we have recorded for it.
It was a mixed picture below Opus. Stoney Creek Campers held 3.6% and rose two places to sixth, while Mars Campers fell to 3.5%, the largest decline in the category’s top 20. Fantasy Caravan eased from 3.8% to 3.5%, and On the Move Caravans and Jawa Campers slipped to 3.1% and 2.7% respectively.
Rest of the Top 20
Black Series and Adria continued easing, down from 2.7% to 2.6% and 2.4% to 2.2% between Q1 and Q2 2026.
One mid-table jump needs its own explanation. Starvision rose from 0.8% to 2.1%, climbing seven places to thirteenth. We attribute the sudden closure of the importer’s Melbourne showroom as the main driver of this spike, rather than an increase in consideration. Although discontinued at the time of writing, Starvision was open and operating at the beginning of the quarter, which explains its presence in this category.
Arctic Campers was the genuine mover in this band, improving from 1.6% to 2.0% and gaining one place. Everything else eased. Kedron Caravans slipped to 1.8%, and Regent Caravan fell further, from 1.6% to 1.3%. Conqueror Camper and Blue Tongue Campers held steady, at 1.7% and 1.1%. Lumberjack Camper eased from 1.1% to 0.9%, and Signature Campers eased from 0.9% to 0.7%.
Membership of the imported top 20 held steady, with no brands entering or leaving in Q2 2026. Six gained share and fourteen lost it.
Notable Movers and Brands to Watch
Market Direct, Snowy River Caravans, and Ezytrail were the meaningful gainers, and their improvements drove almost all of the category’s organic share increase. Arctic Campers was the only brand outside the top four to add share on a sustained basis.
The wider point is that a rising category share did not lift every brand within it. Fourteen of twenty brands lost share while the segment gained overall, with gains concentrated in brands already holding the strongest positions.
Top 20 Most-Searched: Discontinued Brands
*Editor’s note: Several other brands had entered administration at the time of writing; however, this report tracks active and discontinued brands across Q2 2026. Recent closures will, therefore, be reflected in our Q3 report.
Discontinued brands were the only category to grow in absolute volume in Q2 2026, rising 13.0% while every other category contracted. That result reflects three business failures within Q2 2026 rather than any change in buyer demand, and each reshaped the ranking in its own way.
Network RV Caravans took first place, rising 7.9 points from 15.0% to 22.9%. The group entered voluntary administration on 11 June 2026, marking its first entrance into the category.
Sunland Caravans held third and rose from 13.7% to 15.7%, following the appointment of administrators to the Sunland RV group on 25 June 2026. Starvision came in fourth, recording 13.7% of search share in Q2 2026.
The gains at the top came at Black Series’s expense. It lost first place, falling 5.3 points from 22.6% to 17.3%. Lumberjack Camper, Discovery RV, and Victory Caravans all eased further down the ranking, an expected result in a category as volatile as this one.
Rest of the Top 20
As predicted, movement below seventh place was minor and uniformly downward across the rest of the field. The remaining thirteen brands in the category top 20 all eased by similarly small margins, with no individual mover standing out from the general drift.
Notable Movers and Brands to Watch
A brand to watch heading into Q3 2026 is Network RV Caravans. In the weeks following its administration, J.B. Caravans Pty Ltd, part of the JB Group, purchased certain assets of the business, and the brand is understood to be trading again under new ownership. Whether it stays in this category depends on how the administration resolves, but we will be watching its search activity closely to see whether interest picks up or falls away.
For active brands, the useful signal is the failure rate rather than the ranking. Three brands we track entered administration or ceased trading inside a single quarter. The three span both sides of the manufacturing split, two Australian manufacturers and one importer of overseas-built stock. That points to balance sheet fragility among smaller operators rather than a weakness specific to local or imported product.
Top 20 Most-Searched: RVMAP Members
RVMAP members lifted their share of total search from 41.1% in Q1 2026 to 41.9% this quarter, meaning accredited brands contracted less than the wider market. Concentration was broadly stable, with the top three moving slightly from 28.9% to 29.5%.
The top two extended their lead. Market Direct (MDC) led on 11.6%, up from 10.9%, and Snowy River Caravans held second on 10.7%, up from 10.3%.
Crusader Caravans stayed third, and Avan held fourth. Winnebago was the standout below them, rising 0.9 points from 4.6% to 5.4% while holding fifth, the largest gain in the RVMAP top 10.
Further down, the results were mixed. Avida improved from 4.1% to 4.4% and climbed two places to sixth, while JB Caravans and Cub Campers eased to 4.2% and 3.8% respectively. Lotus Caravans fell to 3.6%, dropping two places, and Patriot Campers gently eased to 3.2%.
Rest of the Top 20
Movement through the rest of the top 20 was mostly incremental. Coromal Caravans softened from 2.9% to 2.6%, and Stoney Creek Campers held 2.4%. Royal Flair Caravans and Windsor RVs both recorded 2.1%, and Australian Off Road Campers improved to the same level, while Track Trailer rose to 1.8%. Essential Caravans and Design RV eased from 2.1% to 1.8% and 2.0% to 1.7% respectively, mirroring their drops in the Australian-made category.
Two entrants reflect the administration events covered above. Network RV Caravans entered the top 20 in thirteenth on 2.3%, and Sunland Caravans entered in twentieth on 1.6%. They replace Sunliner and Viscount Caravans, which left the top 20.
Notable Movers and Brands to Watch
Winnebago, Market Direct, Snowy River Caravans and Avida were the genuine gainers among accredited brands. Winnebago’s result is the strongest, and it now sits closer to fourth place than at any point we have recorded.
Lotus Caravans and Patriot Campers were the notable decliners, and the exits of Sunliner and Viscount Caravans continue a pattern of turnover in the lower half of this category.
Accreditation offered some insulation in a contracting quarter, with RVMAP members losing less volume than the market as a whole.
Trust Retain Media for Industry-Leading Insights
Q2 2026 delivered a market that contracted faster than its seasonal pattern while consideration continued moving from Australian-made brands toward a small group of established importers. That shift has now run for three quarters and reaches the top of the ranking, which makes it the most consequential finding in this edition. The manufacturer failures inside the quarter were significant events, but their effect was confined to one small category.
For OEMs, the practical question is whether they are defending visibility in the segments where share is moving. The imported brands that gained share did so at the top of their category rather than across it, which suggests position compounds when demand softens. For dealers, the failure cluster raises a different issue. Buyers researching collapsed brands are looking for warranty, servicing and stock answers, and the dealers who publish those answers capture the traffic. For marketers, a contracting market rewards holding presence over chasing volume, because share gained in a soft quarter tends to persist into a stronger one.
Understand where your brand sits and what it takes to move. Download the full Q2 2026 RV Market Brand Consideration Report below, explore our other market reports covering the truck, motorbike, marine and agricultural markets, or contact Retain Media to discuss what the data means for your digital strategy.
