It’s time once again for our quarterly look at Australia’s most-searched motorcycle brands and models. This Q2 2025 report tracks search volume share across key categories, offering insight into which manufacturers and machines are capturing the attention of Australian riders as we reach the midpoint of 2025.
The second quarter revealed steady consolidation at the top of the market, with Yamaha maintaining its commanding lead while Honda posted impressive gains to narrow the gap. Performance-focused segments showed particular strength, with notable growth across dirt bikes, touring motorcycles, and heritage models, while several premium brands experienced corrections after strong first-quarter showings.
From established Japanese giants to emerging value brands, Q2 2025 demonstrated both stability among market leaders and surprising momentum from specialist manufacturers across multiple categories. Read on for our category-by-category breakdown of who’s gaining ground and who’s pulling back in Australia’s dynamic motorcycle landscape.
A Note on Methodology
This quarter, our research included 36 brands, over 2,700 models, 24,000 search terms, and more than 5.7 million searches across the quarter. These searches were divided across seventeen categories, of which this report focuses on seven: All Brands, All Models, LAMS, ATV/UTV, Discontinued, Dirt Bikes, and Road Bikes.
As always, our approach to searches included the following terms:
Brand terms: if the brand is a motorcycle brand only, only the brand name was required (e.g. Harley). If it is not, the search needed to include a qualifier, for example, Suzuki Motorcycles or Suzuki V Strom.
Model terms, dealer terms (if the dealer name contains the OEM brand), brand + model, brand/model + location, brand/model + dealer, brand/model + category/subcategory (e.g. ‘Suzuki dirt bikes’), brand/model + reviews, brand/model + problems, and variations of the above.
In addition, we excluded searches that mentioned the following terms: brand + part/accessory; used; rental; manual, warranty, service, etc.; brand + racing/results/riders, etc.
This quarter, we added the following new-release models to our dataset: BMW R 12 GS, BMW R 1300 RT/RS, Ducati Xpedition, and CFMOTO 800MT-X.
Retain Media provides this data “as is” for informational purposes only and accepts no liability for decisions made based on this reporting. Users are encouraged to use this data as one of multiple data points in their market analysis.
The Most-Searched Motorcycle Brands in Australia (Q2 2025)
The Top 10
Yamaha maintained its position as Australia’s most-searched motorcycle brand, climbing to 16.82% in Q2 2025, up from 16.5% in Q1. This represents a modest 1.9% relative increase that reinforces Yamaha’s continued dominance across multiple motorcycle segments, holding a comfortable lead over the competition.
Honda strengthened its second-place position with a notable gain, rising from 13.6% to 14.57%, a solid 7.1% relative increase that narrows the gap with Yamaha. This marks Honda’s strongest performance in the visible quarters and reflects growing consumer interest in its diverse lineup spanning commuter bikes to performance machines.
Kawasaki held steady in third place, edging up marginally from 14.4% to 14.43%, a minimal 0.2% relative increase that maintains its competitive position just behind Honda. Despite the modest movement, Kawasaki continues to demonstrate consistent appeal across sport and adventure categories.
Ducati experienced a slight pullback, dropping from 7.6% to 7.36%, a 3.2% relative decline that sees it maintain fourth place while consolidating its position in the premium sports bike segment.
Harley-Davidson recorded the most significant decline in the top 10, falling from 7.4% to 6.43%, a substantial 13.1% relative decrease that moves it down from its Q1 standing. Despite this correction, Harley maintains its fifth-place position in the cruiser and heritage motorcycle space.
BMW posted a strong quarter, climbing from 5.9% to 6.31%, a healthy 7.0% relative increase that continues its upward trajectory and reflects growing interest in its adventure and touring motorcycle offerings.
KTM experienced a decline, dropping from 6.3% to 5.98%, a 5.1% relative decrease that sees it slip to seventh position. This pullback follows previous quarter fluctuations but keeps KTM well-positioned in the off-road and adventure segments.
Suzuki declined marginally from 5.6% to 5.52%, a modest 1.4% relative decrease that maintains its eighth-place standing, while Triumph also saw a minor dip from 5.0% to 4.93%, another 1.4% relative decline that keeps it in ninth position.
CFMOTO rounded out the top 10 with a slight gain, rising from 3.4% to 3.46%, a 1.8% relative increase that reinforces its growing presence in the value-focused segment.
The Rest of the Top 20
The middle tier of the motorcycle category saw several notable movements, with significant gains and declines scattered throughout the rankings.
Indian experienced a notable decline, falling from 2.1% to 1.88%, a 10.5% relative decrease that represents one of the larger drops outside the top 10, reflecting softer interest in the American cruiser brand.
Aprilia recorded one of the strongest gains in the lower half of the top 20, rising from 1.2% to 1.34%, an impressive 11.7% relative increase that signals renewed interest in the Italian sport bike manufacturer.
Vespa declined from 1.2% to 1.06%, an 11.7% relative decrease, while Kymco experienced a sharper drop from 0.6% to 0.51%, a 15.0% relative decline.
The quarter’s standout performer in percentage terms was Beta, which surged from 0.3% to 0.42%, a remarkable 40.0% relative increase that highlights growing interest in the Italian off-road specialist.
Royal Enfield, Husqvarna, Can Am, Polaris, and Moto Guzzi all held relatively steady with minor movements quarter-to-quarter, maintaining their established positions in the competitive middle tier.
The Most-Searched Motorcycle Models in Australia (Q2 2025)
The Top 10
This quarter, we tracked 2,706 motorcycle models across all categories.
The Yamaha YZF-R6 maintained its position as Australia’s most-searched motorcycle model, though it experienced a slight decline to 2.59% in Q2 2025, down from 2.7% in Q1. This represents a 4.1% relative decrease, yet the R6 continues to lead the field as one of the most sought-after supersport machines in the Australian market.
The Suzuki Hayabusa strengthened its second-place position, rising from 1.8% to 1.84%, a modest 2.2% relative increase that reinforces the iconic hyperbike’s enduring appeal among performance enthusiasts.
The Yamaha YZF-R1 experienced a more notable decline, falling from 1.9% to 1.74%, an 8.4% relative decrease that sees it drop behind the Hayabusa. Despite this pullback, the R1 maintains its position as one of the most searched litre-class superbikes in the market.
The Yamaha YZF-R3 held relatively steady in fourth place, declining marginally from 1.7% to 1.68%, a minimal 1.2% relative decrease that demonstrates the LAMS-approved sports bike’s consistent popularity among newer riders.
The BMW S 1000 RR posted solid growth, climbing from 1.4% to 1.45%, a 3.6% relative increase that reflects continued interest in BMW’s flagship superbike offering.
The Kawasaki Ninja 400 saw a modest uptick, rising from 1.3% to 1.32%, a 1.5% relative increase that maintains its strong position in the learner-approved sports bike segment.
Both the Honda GoldWing and BMW R 1100 S tied for seventh position, each climbing from 1.2% to 1.26%, representing identical 5.0% relative increases that highlight growing interest in touring and classic BMW motorcycles respectively.
The Ducati Panigale V2 experienced a decline, falling from 1.3% to 1.21%, a 6.9% relative decrease, while the Honda Grom rounded out the top 10 with the strongest gain in this tier, surging from 1.1% to 1.21%, an impressive 10.0% relative increase that demonstrates the mini-bike’s growing cult following.
The Rest of the Top 20
The middle tier of the model rankings saw several notable movements, particularly among dirt bikes and performance machines.
The Honda CRF250R delivered the quarter’s most impressive gain, surging from 0.7% to 0.85%, a remarkable 21.4% relative increase that highlights growing interest in Honda’s motocross offerings.
The Honda CRF150R also posted strong growth, climbing from 0.6% to 0.71%, an 18.3% relative increase, while the Triumph Rocket 3 R gained from 0.6% to 0.7%, a solid 16.7% relative increase.
The Kawasaki Ninja ZX-6R recorded notable growth, rising from 0.9% to 1.0%, an 11.1% relative increase, and the Yamaha YZ250 also gained ground, climbing from 0.9% to 0.98%, an 8.9% relative increase.
In contrast, several models experienced declines, with the Kawasaki Ninja ZX-10R falling from 0.8% to 0.72%, a 10.0% relative decrease, the Yamaha MT-07 dropping from 0.9% to 0.83%, a 7.8% relative decline, and the Ducati Panigale V4 slipping from 1.1% to 1.02%, a 7.3% relative decrease.
The Honda CBR650R and Kawasaki Ninja H2R both held relatively steady with minor gains, maintaining their established positions in the competitive middle tier.
The Most-Searched LAMS Brands in Australia (Q2 2025)
The Top 10
This quarter, we tracked LAMS-related searches across all 36 motorcycle brands.
Honda extended its commanding lead in the LAMS category, climbing to 30.1% in Q2 2025, up from 28.4% in Q1. This represents a solid 6.0% relative increase that reinforces Honda’s unmatched dominance in the learner-approved motorcycle segment, likely driven by continued strong interest in models like the CB500X and CBR500R.
Kawasaki maintained its second-place position with steady growth, rising from 20.7% to 21.2%, a 2.4% relative increase that demonstrates the brand’s consistent appeal among new riders, particularly with models like the Ninja 400 and Z400.
Yamaha experienced a notable decline, falling from 17.8% to 16.8%, a 5.6% relative decrease that sees it give up some ground in third place, though it remains a formidable presence in the LAMS market with its MT-03 and YZF-R3 offerings.
Royal Enfield slipped slightly, dropping from 4.7% to 4.5%, a 4.3% relative decrease, while Suzuki posted modest growth, rising from 4.2% to 4.3%, a 2.4% relative increase that maintains its competitive position in the learner segment.
KTM also recorded minor growth, climbing from 3.8% to 3.9%, a 2.6% relative increase, reinforcing its appeal among adventure-focused new riders.
CFMOTO experienced a notable decline, falling from 3.7% to 3.3%, a 10.8% relative decrease that represents one of the larger drops in the top 10, suggesting softening demand for the brand’s entry-level offerings.
Aprilia posted modest growth, rising from 2.3% to 2.4%, a 4.3% relative increase, while Ducati declined from 2.3% to 2.1%, an 8.7% relative decrease, indicating mixed fortunes for European brands in the learner market.
BMW remained unchanged at 2.0%, showing stability in its limited but focused LAMS offerings.
The Rest of the Top 20
The lower tier of the LAMS category saw several significant declines, particularly among smaller manufacturers and scooter brands.
Kymco and Braaap both experienced substantial drops, each falling 25.0% in relative terms to 0.9% and 0.3% respectively, representing the largest declines in the category.
Harley-Davidson fell from 1.0% to 0.8%, a 20.0% relative decrease, while both Piaggio and Can Am also declined 20.0% to 0.4% each, highlighting challenges for premium and utility brands in the learner market.
Vespa dropped from 0.6% to 0.5%, a 16.7% relative decrease, continuing the pattern of decline among scooter manufacturers.
Husqvarna bucked the trend with a 5.3% relative increase from 1.9% to 2.0%, while Triumph experienced a 5.3% relative decline from 1.9% to 1.8%.
Benelli and Beta both held steady with no movement, maintaining their modest but consistent presence in the competitive LAMS landscape.
The Most-Searched ATV and UTV Models in Australia (Q2 2025)
The Top 10
This quarter, we tracked 265 ATV and UTV models across the Australian market.
The CFMOTO ZFORCE 950 maintained its commanding lead in the ATV/UTV category with 10.0% search share in Q2 2025, down marginally from 10.1% in Q1. This represents a minimal 1.0% relative decrease, yet the ZFORCE 950 continues to dominate as Australia’s most-searched side-by-side, cementing CFMOTO’s position as the value leader in the utility vehicle segment.
The Yamaha YFZ450R strengthened its second-place position, climbing from 4.8% to 5.1%, a solid 6.3% relative increase that reinforces the sport quad’s continued popularity among performance-focused riders seeking high-revving four-stroke power.
The Can-Am Commander held steady in third place, declining slightly from 3.9% to 3.8%, a modest 2.6% relative decrease, while the Polaris Ranger experienced a similar minor decline from 3.6% to 3.5%, a 2.8% relative decrease that maintains its strong position in the utility UTV market.
The Kawasaki Mule experienced a more notable decline, falling from 3.7% to 3.4%, an 8.1% relative decrease that represents the largest drop in the top 10, suggesting some softening demand for the workhorse utility vehicle.
The Can-Am XT Max remained unchanged at 3.4%, showing stability in the recreational ATV segment, while the Can-Am Outlander also held steady at 2.3%, maintaining its consistent appeal among trail riders.
The CFMOTO UFORCE 1000 remained flat at 2.2%, demonstrating the brand’s solid presence across multiple utility vehicle categories.
The Can-Am Renegade experienced the most significant decline in the top 10, falling from 2.5% to 2.1%, a substantial 16.0% relative decrease that represents the quarter’s largest drop among leading models.
The Honda Pioneer 1000 rounded out the top 10 with impressive growth, surging from 1.8% to 2.0%, an 11.1% relative increase that highlights renewed interest in Honda’s flagship side-by-side offering.
The Rest of the Top 20
The middle tier of the ATV/UTV category featured several notable movements, particularly among utility-focused models.
The Polaris Ranger 1000 delivered the quarter’s most impressive gain, surging from 1.1% to 1.4%, a remarkable 27.3% relative increase that signals strong momentum for Polaris’s larger displacement utility vehicle.
The Yamaha Viking also posted strong growth, climbing from 1.4% to 1.6%, a solid 14.3% relative increase that continues the brand’s resurgence in the side-by-side market.
The Honda Pioneer 1000, Yamaha YFM700R SE, and Can-Am Defender all recorded moderate gains, with relative increases ranging from 5.6% to 11.1%, demonstrating broad-based strength among utility-focused models.
Several Can-Am models experienced declines, with the G2 falling 5.9% and the Maverick dropping 6.7%, while both CFMOTO ZFORCE 950 Sport and UFORCE models declined 6.3% each.
The Polaris RZR and RZR XP 1000 Sport EPS held relatively steady with minor movements, maintaining their established positions in the competitive performance UTV segment.
The Most-Searched Discontinued Motorcycle Models in Australia (Q2 2025)
The Top 10
This quarter, we tracked 384 discontinued motorcycle models across all categories.
The Honda Grom continues to dominate the discontinued category, surging to 13.0% in Q2 2025, up from 11.3% in Q1. This represents a robust 15.0% relative increase that reinforces the mini-bike’s cult-like popularity in the used motorcycle market, with enthusiasts continuing to seek out this beloved discontinued model for customisation and urban riding.
The Harley-Davidson V-Rod experienced a notable decline, falling from 6.8% to 5.9%, a 13.2% relative decrease that sees it maintain second place despite the pullback. The V-Rod’s enduring appeal as one of Harley’s most distinctive and performance-oriented discontinued models continues to drive search interest.
The Kawasaki Ninja 500R held steady in third place with modest growth, rising from 3.5% to 3.7%, a 5.7% relative increase that reflects continued interest in this classic middleweight sport bike among second-hand buyers.
The Kawasaki KLX110 posted impressive growth, climbing from 2.9% to 3.6%, a remarkable 24.1% relative increase that represents the largest gain in the top 10, highlighting strong demand for this popular youth and beginner dirt bike.
The Kawasaki Ninja 250R declined from 3.3% to 3.0%, a 9.1% relative decrease, while several Harley-Davidson models experienced significant drops. The Street 500 (XG500) fell from 3.4% to 2.9%, a 14.7% relative decrease, and the Iron 883 dropped from 3.3% to 2.8%, a 15.2% relative decline that represents the largest decrease in the top 10.
The Suzuki Boulevard remained relatively stable, declining marginally from 2.9% to 2.8%, a modest 3.4% relative decrease, while the Harley Forty-Eight remained unchanged at 2.4%.
The Yamaha V-Star XVS650 rounded out the top 10 with a decline from 2.4% to 2.2%, an 8.3% relative decrease, reflecting softer interest in the discontinued cruiser.
The Rest of the Top 20
The middle tier of discontinued models showed mixed results, with several notable movements among dirt bikes and classic motorcycles.
The Kawasaki KX 500 delivered strong growth, surging from 1.2% to 1.4%, a substantial 16.7% relative increase that highlights renewed interest in the legendary two-stroke motocross machine among vintage dirt bike enthusiasts.
The Ducati Monster 659 posted solid gains, climbing from 1.2% to 1.3%, an 8.3% relative increase, while the Yamaha PW80 also grew from 1.3% to 1.4%, a 7.7% relative increase that demonstrates continued demand for youth training bikes.
The Kawasaki KX 125 experienced moderate growth, rising from 1.4% to 1.5%, a 7.1% relative increase, and the Suzuki Boulevard M109 gained from 1.7% to 1.8%, a 5.9% relative increase.
The Harley Shovelhead declined from 1.4% to 1.3%, a 7.1% relative decrease, while the Suzuki DR650, Suzuki GSXR 600, Kawasaki KX250F, and Ducati Monster 821 all held steady with minimal or no movement quarter-to-quarter.
The Most-Searched Dirt Bike Models in Australia (Q2 2025)
The Top 10
This quarter, we tracked 379 dirt bike models across six subcategories: Enduro (146), MX (93), Fun (71), Trail (57), Farm (9), and Supermoto (7).
The Yamaha YZ250 maintained its position as Australia’s most-searched dirt bike model, holding steady at 4.8% in Q2 2025 with no change from Q1. This consistency reinforces the two-stroke motocross machine’s enduring appeal among serious off-road riders who value its lightweight power delivery and competitive racing heritage.
The Honda CRF250R also remained unchanged at 4.2%, demonstrating the four-stroke motocross bike’s stable popularity and reflecting Honda’s continued strength in the competitive 250cc class where reliability and performance converge.
The Honda CRF150R posted modest growth, climbing from 3.4% to 3.5%, a 2.9% relative increase that maintains its strong position as a popular choice for younger riders transitioning to full-size dirt bikes.
The Yamaha PW50 experienced the most significant decline in the top 10, falling from 3.7% to 3.4%, an 8.1% relative decrease. Despite this pullback, the PW50 remains the go-to entry-level dirt bike for young riders beginning their off-road journey.
The Yamaha WR450F declined from 3.5% to 3.3%, a 5.7% relative decrease, while maintaining its position as a leading enduro and trail riding machine for experienced riders seeking four-stroke power in challenging terrain.
The Yamaha YZ85 posted solid growth, rising from 2.6% to 2.8%, a 7.7% relative increase that highlights continued interest in this popular youth motocross bike. Similarly, the Yamaha WR250F climbed from 2.7% to 2.8%, a 3.7% relative increase, reinforcing its appeal in the four-stroke trail bike segment.
The Yamaha YZ450F experienced a minor decline from 2.7% to 2.6%, a 3.7% relative decrease, while the Yamaha YZ250F gained from 2.2% to 2.3%, a 4.5% relative increase.
The Honda CRF450R rounded out the top 10 with a slight decline from 2.3% to 2.2%, a 4.3% relative decrease, though it maintains its status as Honda’s flagship motocross offering.
The Rest of the Top 20
The middle tier of the dirt bike category showed strong growth among youth and entry-level models, highlighting robust interest in beginner-friendly machines.
The Honda CRF250F delivered the quarter’s most impressive gain, surging from 1.4% to 1.7%, a remarkable 21.4% relative increase that signals growing demand for Honda’s trail-friendly four-stroke offering.
Three models tied for the second-largest gains at 16.7% each: the Honda CRF110F climbed from 1.8% to 2.1%, the Yamaha TT-R230 rose from 1.2% to 1.4%, and the Kawasaki KLX140R increased from 1.2% to 1.4%, all demonstrating strong momentum in the youth and recreational segments.
Several other youth-oriented models posted solid gains, with the Honda CRF125 and CRF50F both climbing 7.7%, and the Yamaha TT-R125 gaining 6.7%, reflecting broad-based strength in the entry-level dirt bike market.
The Kawasaki KLX110, Honda CRF300L, and Yamaha TT-R110 showed mixed results with movements ranging from a 6.7% decline to a 6.3% increase, while maintaining their established positions in the competitive trail bike segment.
The Most-Searched Road Bike Models in Australia (Q2 2025)
The Top 10
This quarter, we tracked 1,478 road bike models across eight subcategories: Naked (375), Supersports (297), Scooter (230), Cruiser (213), Adventure Touring (201), Touring (100), and Sports Touring (76).
The Yamaha YZF-R6 maintained its position as Australia’s most-searched road bike model, declining marginally to 3.4% in Q2 2025, down from 3.5% in Q1. This represents a modest 2.9% relative decrease, yet the R6 continues to dominate the supersport category with its refined 600cc inline-four engine and track-focused heritage.
The Suzuki Hayabusa strengthened its second-place position, climbing from 2.3% to 2.4%, a 4.3% relative increase that reinforces the legendary hyperbike’s enduring appeal among riders seeking ultimate straight-line performance and iconic styling.
The Yamaha YZF-R1 experienced a slight decline, falling from 2.4% to 2.3%, a 4.2% relative decrease, while the Yamaha YZF-R3 remained unchanged at 2.2%, demonstrating the LAMS-approved sports bike’s consistent popularity among newer road riders.
The BMW S 1000 RR posted solid growth, rising from 1.8% to 1.9%, a 5.6% relative increase that reflects continued interest in BMW’s flagship superbike with its advanced electronics package and competitive track performance.
The Kawasaki Ninja 400 gained from 1.7% to 1.8%, a 5.9% relative increase, maintaining its strong position in the learner-approved sports bike segment, while the Honda GoldWing climbed from 1.6% to 1.7%, a 6.3% relative increase that highlights renewed interest in premium touring motorcycles.
The BMW R 1100 S delivered impressive growth, surging from 1.5% to 1.7%, a substantial 13.3% relative increase that demonstrates strong demand for the classic BMW boxer twin among enthusiasts seeking heritage performance.
The Ducati Panigale V2 remained stable at 1.6%, showing no movement quarter-to-quarter, while the Honda Grom rounded out the top 10 with notable growth, climbing from 1.4% to 1.6%, a 14.3% relative increase that ties it for the largest gain in the category.
The Rest of the Top 20
The middle tier of the road bike category showed broad-based growth, with several models posting double-digit percentage gains.
The Kawasaki KLR 650 matched the Honda Grom’s 14.3% relative increase, rising from 0.7% to 0.8%, highlighting growing interest in adventure-touring motorcycles capable of both on and off-road duties.
Both the Triumph Rocket 3 R and Yamaha YZF-R25 posted solid 12.5% relative increases, climbing to 0.9% each, with the Rocket 3 R demonstrating appeal for its massive 2.5-liter triple engine while the YZF-R25 attracts riders seeking Yamaha’s supersport DNA in a smaller displacement package.
The Honda CBR650R and Kawasaki Ninja H2R both gained 7.1% to reach 1.5%, while the Kawasaki Ninja ZX-6R climbed 8.3% to 1.3%, showing strength across the 600-1000cc performance spectrum.
The Yamaha MT-07 experienced a notable decline in this tier, falling from 1.2% to 1.1%, an 8.3% relative decrease, while the Ducati Diavel 1260S posted the category’s largest drop, declining from 0.9% to 0.8%, an 11.1% relative decrease.
The Ducati Panigale V4 and Kawasaki Ninja ZX-10R both held steady with no movement, maintaining their established positions in the competitive litre-class supersport segment.
Trust Retain Media for Industry-Leading Insights
The Q2 2025 results show a motorcycle market finding its rhythm, with established leaders like Yamaha, Honda, and Kawasaki consolidating their positions while emerging opportunities appeared across performance and youth segments. Honda’s impressive gains in both overall brand share and the LAMS category highlight the importance of strong learner-approved lineups, while the continued strength of discontinued models like the Honda Grom continues to demonstrate the enduring appeal of cult classics.
Notable trends include the surge in youth-oriented dirt bikes, growing interest in heritage performance models like the BMW R 1100 S, and the continued dominance of CFMOTO in the ATV/UTV space. With steady growth across most categories and selective corrections in premium segments, Q2 establishes strong momentum heading into the traditionally busy second half of the riding season.
Keep an eye on our next quarterly update for the latest shifts in brand and model interest as we track how these mid-year trends develop through the remainder of 2025.
In the meantime, check out our other market reports for comprehensive insights into the state of the Australian automotive industry, including the caravan market, marine market, and truck market.
