With the first quarter of 2025 now behind us, it’s time to dive into the latest RV Market Brand Consideration Report. Designed to give manufacturers, dealers and industry stakeholders deeper insights into consumer interest across the Australian RV sector, this report tracks how search behaviour is shifting over time, and which brands are rising or falling as a result.
As always, we’ve broken down the data into key categories: All Brands, Australian-Made, Imported, Discontinued, and for the first time, RVMAP Members. Read on for the key takeaways from Q1 2025, or download the full report below to see how your brand stacks up.
A Note on Methodology
As with our other Brand Consideration Reports, this report utilised several keyword research tools to assess search volume across Australia for Q1 2025. Our research this quarter comprised 130 brands, 10,375 search terms, and 2.7m searches across the quarter. This data was broken into five key categories: all brands, Australian-made, imported, discontinued, and, for the first time, RVMAP members.
Retain Media provides this data “as is” for informational purposes only and accepts no liability for decisions made based on this reporting. Users are encouraged to use this data as one of multiple data points in their market analysis.
Top 20 Most-Searched: All Brands
Jayco continued its reign as the most-searched caravan brand in Australia, increasing its market share to 27.5%, up from 26.7% in Q4. This marks a 2.9% relative increase quarter-to-quarter and reinforces Jayco’s dominance across the category.
Market Direct Campers (MDC) secured second place with a steady climb to 4.4%, marking a 2.3% relative increase from Q4 and a strong continuation of its upward trajectory since Q2 2024.
Ezytrail edged up from 3.1% to 3.3%, representing a 6.5% relative increase, while Snowy River Caravans followed closely, jumping from 2.8% to 3.0%, a 7.1% relative increase that signals its continued growth in consumer popularity.
New Age Caravans recovered slightly, climbing from 2.6% to 2.8%, a 7.7% relative increase, and Austrack matched that movement, also rising to 2.8%, up from 2.5% in Q4 for a 12% relative gain.
Avan posted a modest rebound, growing from 2.5% to 2.6%, a 4% relative increase (though still down from its position in Q2 and Q3 2024), while Crusader Caravans continued its consistent upward trend, reaching 2.2%, up from 2.1%, a 4.8% relative rise.
Winnebago was the only brand in the top 10 to experience a decline, slipping from 2.0% to 1.9%, a 5% relative decrease. Rounding out the top 10, Opus Camper crept back up from 1.8% to 1.9%, recovering slightly from previous dips with a 5.5% relative increase.
The Rest of the Top 20
The mid-tier of the All Brands category saw a handful of subtle yet noteworthy shifts in Q1 2025. Avida recorded a modest uptick, climbing from 1.7% to 1.9%, an 11.8% relative increase that restores its position from Q3 last year. Zone RV maintained its 1.9% share for a second consecutive quarter, suggesting a stabilisation in consumer interest after a slight slide at the end of 2023.
Lotus Caravans also saw a marginal rise, from 1.7% to 1.8%, representing a 5.9% relative increase. This marks a slow upward movement following consistent losses across the middle of last year, although it is still down from the 2.1% it held in Q2 2024. Titanium Caravans lifted its share from 1.3% to 1.5%, a 15.4% relative increase, its first positive movement since Q2 2024.
Meanwhile, JB Caravans held steady at 1.5%, continuing its reliable presence in the top 20. Lifestyle Campers dipped slightly from 1.5% to 1.4%, a 6.6% relative decrease, extending a year-long slide from its Q1 2024 peak of 1.6%.
Perhaps the biggest shift in this bracket was Tango Caravans, which fell sharply from 3.9% in Q4 to 1.3% in Q1 2025. This represents a 66.6% relative decrease, confirming that its earlier spike was fuelled by short-term interest following its liquidation. Meanwhile, Stoney Creek Campers, Patriot Campers, and Mars Campers all held steady at 1.3%, reinforcing their consistent mid-tier standing.
Beyond the Top 20: Notable Movers
Several brands outside the top 20 made noteworthy moves in Q1 2025:
Fantasy Caravan climbed from 0.7% to 0.9%, a 28.5% relative increase, continuing the momentum seen in Q4 and positioning it just outside the top 20.
Red Centre Caravans posted one of the quarter’s most notable improvements outside the top 20, jumping from 0.4% to 0.6%, a 50% relative increase.
BruderX climbed from 0.6% to 0.7%, a 16.7% relative increase, reversing the decline seen in the second half of 2024 and positioning it just shy of the top 30.
Sunland Caravans declined from 0.6% to 0.4%, a 33.3% relative decrease, losing some of the gains made in late 2024.
These shifts outside the top 20 point to renewed interest in value-driven and boutique manufacturers, with off-road pedigree and brand loyalty continuing to play a role in consumer search behaviour.
Top 20 Most-Searched: Australian-Made
Jayco remains the clear leader, rising from 35.5% in Q4 to 37.0% in Q1, an increase of 1.5 points, or a 4.2% relative increase. After dipping in mid-2024, Jayco has now regained ground and continues to command an overwhelming lead over all other brands.
New Age Caravans held onto second place, increasing from 3.5% to 3.8%, an 8.6% relative increase, reflecting steady growth and renewed consumer interest.
Avan also saw a small recovery, rising from 3.3% to 3.5%, a 6.1% relative increase. Meanwhile, Crusader Caravans continued its quiet upward trend, moving from 2.7% to 2.9%, a 7.4% relative increase, its highest result of the past four quarters.
Winnebago held steady at 2.6%, while Avida returned to previous highs, increasing from 2.3% to 2.6%, a 13% relative increase, matching its Q3 performance.
Zone RV remained stable at 2.5%, with no change quarter-to-quarter. Lotus Caravans nudged up slightly from 2.3% to 2.4%, a 4.3% relative increase.
Titanium Caravans recovered from a dip in middle and late 2024, climbing from 1.8% to 2.0%, an 11.1% relative increase, while JB Caravans held firm at 2.0%, rounding out a very competitive top 10.
The Rest of the Top 20
Tango Caravans, which had surged to 5.2% in Q4 due to news of its liquidation, dropped sharply to 1.8% in Q1, a 65.4% relative decrease. While still inside the top 20, the fall reflects the cooling of interest after the initial news cycle.
Patriot Campers increased from 1.7% to 1.8%, a 5.9% relative gain, while Cub Campers also rose from 1.5% to 1.7%, a 13.3% relative increase, regaining ground lost in the second half of 2024.
Australian Off Road Campers & Caravans declined from 1.4% to 1.2%, a 14.3% relative decrease, while Windsor RVs saw a modest gain from 1.1% to 1.2%, an 9.1% increase.
Track Trailer continued to slide, falling from 1.2% to 1.1%, an 8.3% decrease, likely reflective of consumer uncertainty following news of the brand entering voluntary administration in mid-2024
Supreme Caravans dipped slightly from 1.1% to 1.0%, a 9.1% decrease that in reality marked a return to its previously held share, while Nova Caravans reversed its Q4 drop, returning to 1.0% from 0.9%,a 11.1% relative increase.
The most notable gain in this tier came from Red Centre Caravans, which doubled its share from 0.5% to 1.0%, a 100% relative increase. Essential Caravans held steady at 1.0%, a position it has maintained for three of the last four quarters.
Beyond the Top 20: Notable Movers
Evernew Caravans declined from 0.4% in Q4 to 0.3% in Q1, a 25% relative decrease, erasing the modest gain it recorded in the previous quarter.
Vanguard Caravans also slipped from 0.4% to 0.3%, marking a 25% relative decrease and continuing a downward trend in search share.
No other brands outside the top 20 posted significant movements this quarter, with the remainder of the category largely holding steady.
Top 20 Most-Searched: Imported
Market Direct Campers (MDC) maintained its lead in the imported category with 17.0% of the market. While this is down from 17.4% in Q4, it’s only a 2.3% relative decrease, and MDC remains well ahead of the competition.
Ezytrail recovered slightly after a dip last quarter, rising from 12.4% to 12.8%, a 3.2% relative increase, reinforcing its position in second place.
Snowy River Caravans continued its strong upward trend, climbing from 11.2% to 11.5%, a 2.7% relative increase, marking the brand’s third consecutive quarter of growth.
Austrack rebounded after a short-lived slump in Q4, returning to 10.9%, up from 10.2%, a 6.9% relative increase that brings it back in line with its Q3 performance.
Opus Camper saw a modest increase, rising from 7.2% to 7.5%, a 4.2% relative increase, signalling some regained interest after two consecutive quarters of decline.
In contrast, Lifestyle Campers continued its gradual downward trend, falling from 5.9% to 5.6%, a 5.1% relative decrease that sees it 16.4% down on its Q2 2024 position. Stoney Creek Campers held firm at 5.1%, maintaining a consistent search share.
Mars Campers declined slightly from 5.4% to 5.0%, a 7.4% relative decrease, continuing the softness seen across the second half of 2024.
The standout performer this quarter was Fantasy Caravan, which surged from 2.9% to 3.7%, a 27.6% relative increase, marking one of the biggest jumps in the top 10.
Black Series also improved modestly, up from 3.0% to 3.1%, a 3.3% relative increase, continuing a slow recovery since bottoming out at 2.9% in Q3 2024.
The Rest of the Top 20
Kedron Caravans experienced a significant drop in Q1, falling from 3.1% to 2.6%, a 16.1% relative decrease, pushing it out of the top 10.
Adria clocked in at 2.4%, down slightly from the 2.5% it held the previous quarter, and in accordance with a consistent pattern over the past 12 months. Regent Caravan slipped again, dropping from 1.9% to 1.8%, a 5.3% relative decrease, continuing a gradual downward trend since Q2 2024.
Lumberjack Camper also dropped notably, falling from 2.1% to 1.7%, a 19% relative decrease, and its lowest point in the past year.
Arctic Campers, in contrast, rose slightly from 1.4% to 1.5%, a 7.1% relative increase quarter-to-quarter, and a 66.6% relative increase over the past 12 months. Conqueror Camper held firm at 1.5%, although this is still down from the 1.9% high it held in Q2 and Q3 2024.
Signature Campers and Starvision both held steady at 1.2%, while Blue Tongue Campers dropped from 1.1% to 1.0%, a 9.1% relative decrease.
Rounding out the top 20, Goldstar RV remained unchanged at 0.9%, maintaining a consistent, albeit modest, share.
Beyond the Top 20: Notable Movers
While most of the movement occurred within the top 20, a few brands outside the leaderboard showed momentum worth noting:
Prime Campers declined from 0.7% to 0.5%, a 28.6% relative decrease.
Jawa Campers increased from 0.4% to 0.5%, a cycle it has followed over the past 12 months.
Top 20 Most-Searched: Discontinued
Tango Caravans retained the top spot with 36.2% of the search share. While this represents a significant drop from its Q4 high of 63.1%, it’s still an enormous figure, likely driven by ongoing consumer interest in the fallout of its liquidation. This quarter’s result marks a 42.6% relative decrease, but Tango remains the dominant force in this category.
Black Series rebounded strongly in Q1, climbing from 12.0% to 21.5%, a 79.1% relative increase quarter-to-quarter, and its highest result since Q2 2024. The brand’s enduring appeal and second-hand market value continue to drive interest.
Highline Caravans also regained ground, more than doubling its search share from 6.3% to 12.6%, a 100% relative increase, after fading from the spotlight last quarter. This suggests lingering curiosity or residual brand equity from its collapse in mid-2024.
Lumberjack Camper increased from 8.2% to 11.7%, a 42.7% relative rise, continuing a steady recovery after two consecutive quarters of decline. Exactly what has driven this resurgence is unclear, with no recent news articles about the brand, and both their website and Facebook page appear to have been inactive since June 2024.
Elite Caravans also bucked the decline normally seen amongst discontinued brands, rising from 2.1% to 3.8%, a 81% relative increase, likely reflecting renewed interest in used models or recent discussions within enthusiast circles. Similarly, Billabong Caravans jumped from 2.0% to 3.5%, a 75% relative increase.
Opal Caravans posted a modest increase from 1.2% to 1.9%, a 58.3% relative gain, while Infinity Motorhomes rose from 1.2% to 1.7%, a 41.7% relative increase, perhaps buoyed by ongoing legal proceedings following last year’s fraud charges.
The real surprise of the quarter came from Sunbuster Caravans, which climbed from 0.6% to 1.6%, a 166.7% relative increase. This was the second-largest jump in the top 10, though likely driven by a small base. Again, it is unclear what has driven this surge, as no further news surrounding the brand has broken since it entered voluntary administration in August 2024.
Spaceland Caravans rounded out the top 10 with a lift from 0.7% to 1.1%, a 57.1% relative increase, returning to its Q3 levels.
The Rest of the Top 20
Interest in discontinued brands outside the top 10 remained modest but not without movement.
Bushranger Campers increased from 0.5% to 0.9%, a 80% relative jump, continuing a gradual recovery from its post-liquidation trough. Aura Caravans also ticked upward, from 0.6% to 0.9%, a 50% increase.
Riptide Campers rebounded from 0.4% to 0.8%, doubling its share, while West Coast Campers rose slightly from 0.2% to 0.3%, a 50% gain.
Brands like Viking Caravans and Campers, Aussie Adventure Caravans, and Vanguard Camper Trailer all saw modest gains of 0.1 points, though from very small bases.
At the bottom of the list, Roma RV remained unchanged at 0.1%, while Discovery RV and Australian Lifestyle Caravans each rose from 0.1% to 0.2%, marking minor bumps in visibility.
Top 20 Most-Searched: RVMAP Members
Q1 2025 marks the first inclusion of a new category in the Brand Consideration Report: RVMAP Members. For those who don’t know, RVMAP is a voluntary industry program and an accreditation scheme offered by the Caravan Industry Association of Australia which recognises manufacturers whose product “adheres to relevant Australian Design Rules and Federal Compliance Regulations”.
Market Direct Campers (MDC) maintained a commanding lead in the RVMAP Members category, holding steady at 11.7%, unchanged from Q4, but a 14.7% relative increase from the 10.2% search share it held in Q2 2024. While its growth has stabilised for the time being, the consistency at the top highlights MDC’s continued dominance and brand visibility within the RVMAP cohort.
Snowy River Caravans continued its upward momentum, rising from 7.5% to 7.9%, a 5.3% relative increase quarter-on-quarter and an impressive 41% increase since Q2 2024. This marks its highest search share yet within the RVMAP rankings and reflects the brand’s growing national presence.
Avan recovered slightly after a gradual slide throughout 2024, nudging up from 6.8% to 6.9%, a 1.5% relative increase, though still below its Q2 peak of 7.5%.
Crusader Caravans maintained its steady climb, rising from 5.6% to 5.8%, a 3.6% relative increase, marking its fourth consecutive quarter of growth.
Winnebago slipped slightly from 5.3% to 5.2%, a 1.9% relative decrease, while Avida returned to form, climbing from 4.6% to 5.2%, a 13% relative increase and its strongest performance since Q3 2024.
Lotus Caravans began to climb back upward, rising from 4.7% to 4.9%, a 4.3% relative increase. However, this growth still leaves it shy of its 5.6% search share in Q2 2024.
JB Caravans, however, dropped from 4.1% to 3.9%, a 4.9% relative decline, its first drop since Q2 2024.
Stoney Creek Campers held steady at 3.5%, showing consistent consumer interest quarter-to-quarter, while Patriot Campers stabilised at 3.5%, having seen its search share decline from Q2 to Q4 2024.
The Rest of the Top 20
In the second half of the leaderboard, Cub Campers regained a little ground, climbing from 3.1% to 3.3%, a 6.5% relative increase, reversing two quarters of declines.
Australian Off Road Campers & Caravans dipped from 2.8% to 2.5%, a 10.7% relative decrease, now at its lowest point since Q2 2024.
Windsor RVs increased its share ever so slightly to 2.4%, while Track Trailer continued its slide, down from 2.5% to 2.2%, an 12% relative decrease, continuing its post-administration turbulence.
Nova Caravans bounced back slightly from 1.8% to 2.0%, a 11.1% relative increase, as did Essential Caravans, also climbing from 1.9% to 2.0%. This comes after both brands experienced remarkably similar declines over the past 12 months.
Coromal Caravans held steady at 1.8%, while Retreat Caravans dipped from 1.9% to 1.8%, a 5.3% relative decrease.
Goldstream softened slightly to 1.7%, down from 1.8%, while Royal Flair Caravans made a modest gain, rising from 1.6% to 1.7%, a 6.3% relative increase, to rejoin the top 20.
Beyond the Top 20: Notable Movers (RVMAP Members)
Although Regent Caravan only saw a moderate decrease from 1.3% to 1.2% quarter-to-quarter, it has experienced a much more sizeable slip (from 1.6% in Q2 2024) over the past 12 months.
Sunland Caravans experienced a similarly steep decline, albeit over a much shorter timespan, sliding from 1.6% in Q4 2024 to 1.0% in Q1 2025.
Trust Retain Media for Industry-Leading Insights
While Q1 2025 saw many of the market’s biggest players consolidate their positions, there were still plenty of movements across the board, particularly among boutique, value-driven and recently liquidated brands. Whether it was a steady climb, a sharp drop, or a surprise return to form, the shifts in search interest offer a clear window into changing consumer sentiment.
As the year progresses, we’ll continue to track these trends and help brands stay informed about their standing in an increasingly competitive space. For a closer look at your brand’s performance and what it means for your strategy, download the full Q1 2025 RV Market Brand Consideration Report below, and don’t forget to read our other market reports for a broader look at the Australian automotive industry.
