With Q3 2025 now complete, it’s time to unpack the latest trends in consumer interest across Australia’s RV sector. This report is designed for manufacturers, dealers and industry stakeholders looking to understand how search behaviour is shifting, and which brands are gaining or losing visibility as market dynamics evolve.
Q3 2025 revealed significant movements across all categories, with Snowy River Caravans achieving a historic milestone by claiming the top position in both the Imported and RVMAP categories for the first time, while established leaders like Jayco experienced notable softening.
Keep reading for the major takeaways from Q3, or download the full report below to see how your brand is tracking.
A Note on Methodology
This report was produced using a range of keyword research tools to assess search volume across Australia for Q3 2025. Our dataset included 137 RV brands, 10,577 relevant keywords, and a total of 2,844,730 searches across the quarter. Brand performance has been analysed across five categories: All Brands, Australian-made, Imported, Discontinued, and RVMAP Members.
Retain Media provides this data “as is” for informational purposes only and accepts no liability for decisions made based on this reporting. Users are encouraged to use this data as one of multiple data points in their market analysis.
Top 20 Most-Searched: All Brands
Jayco retained its position as Australia’s most-searched RV brand with 24.1% in Q3 2025, though this represents a 7.0% relative decline from 25.9% in Q2. While the brand’s dominance remains unchallenged, this marks its steepest quarterly drop in recent periods, and a decline that has continued ever since we started writing these reports two years ago.
Snowy River Caravans strengthened its second-place position with 4.1%, gaining 2.5% relative to Q2’s 4.0%. The brand has now reached its strongest showing in over a year, firmly establishing itself as the clear runner-up in the category.
Market Direct (MDC) dropped to third with 3.8%, falling 5.0% relative to Q2’s 4.0%. After holding second position through multiple quarters, MDC now finds itself trailing Snowy River as operator interest shifts.
Austrack recorded 3.0%, down 9.1% from Q2’s 3.3%, as the brand continues retreating from the momentum it built earlier in the year.
Ezytrail finished fifth at 2.8%, declining 9.7% from 3.1%, extending its three-quarter downward trend.
Crusader Caravans reversed course with strong gains, jumping from 2.2% to 2.5%, a 13.6% relative increase that breaks the brand’s recent pattern of decline and pushes it to sixth place.
Avan slipped marginally to 2.5% from 2.6%, a 3.8% relative decrease that costs it one position despite remaining well-established in the mid-tier.
New Age Caravans eased to 2.3% from 2.4%, a 4.2% relative decrease that extends the brand’s multi-quarter softening trend.
Avida climbed into ninth place with 2.3%, up from 2.1%, a 9.5% relative increase that reflects strengthening consumer interest in the brand’s diverse lineup.
Lifestyle Campers faced the top 10’s sharpest correction, dropping to 2.2% from 2.7%, an 18.5% relative decrease that erases much of the ground gained during its impressive Q2 surge.
The Rest of the Top 20
Opus Camper held perfectly steady at 2.1%, showing no movement quarter-to-quarter.
Titanium Caravans posted the category’s most impressive gains, leaping from 1.4% to 2.0%, a remarkable 42.9% relative increase that makes it the quarter’s top performer by relative growth.
Zone RV advanced modestly to 2.0% from 1.9%, a 5.3% relative increase that maintains its steady upward trajectory.
JB Caravans and Winnebago both gained to 1.9% from 1.8%, each recording a 5.6% relative increase.
Lotus Caravans edged higher to 1.7% from 1.6%, a 6.3% relative increase, whilst Mars Campers similarly climbed to 1.4% from 1.3%, a 7.7% relative increase.
Cub Campers slipped to 1.5% from 1.6%, a 6.3% relative decrease.
Stoney Creek Campers remained unchanged at 1.4%, whilst Windsor RVs completed the top 20 at 1.1%, down from 1.2%, an 8.3% relative decrease that represents a significant retreat for the brand.
Beyond the Top 20: Notable Movers
BruderX continued its upward trajectory, jumping from 0.9% to 1.1%, a 22.2% relative increase that extends the brand’s momentum and positions it on the edge of breaking into the top 20.
Malibu Caravans experienced a sharp reversal, plummeting from 0.7% to 0.4%, a 42.9% relative decrease that erases the substantial gains recorded in Q2 and marks one of the steeper corrections outside the top tier.
Goldstar RV posted solid growth, rising from 0.3% to 0.4%, a 33.3% relative increase that continues the brand’s steady climb and suggests sustained interest in its value-oriented offerings.
Top 20 Most-Searched: Australian-Made
Jayco retained its overwhelming dominance in the Australian-made category with 32.3% in Q3 2025, though this represents a 5.6% relative decline from 34.2% in Q2. Despite the softening, Jayco’s lead remains substantial, holding nearly ten times the share of its nearest competitor.
Crusader Caravans surged into second position with 3.4%, recording a strong 17.2% relative increase from 2.9% in Q2. This impressive growth reverses recent declines and establishes Crusader as the clear runner-up in the Australian-made segment.
Avan slipped to third with 3.3%, declining 2.9% from 3.4% in Q2, as the brand experiences modest erosion from its previously strong position.
New Age Caravans held fourth place at 3.1%, showing no movement quarter-to-quarter.
Avida climbed to fifth with 3.0%, gaining 7.1% from 2.8% in Q2, reflecting strengthening interest in the brand’s Australian-manufactured range.
Lifestyle Campers experienced a significant correction, falling to 3.0% from 3.6%, a 16.6% relative decrease that mirrors its decline in the All Brands category and erases much of its earlier momentum.
Titanium Caravans delivered exceptional growth, jumping from 1.9% to 2.7%, a remarkable 42.1% relative increase that makes it one of the quarter’s strongest performers in the Australian-made segment.
Zone RV posted modest gains, rising to 2.7% from 2.6%, a 3.8% relative increase that continues its steady progress.
JB Caravans remained stable at 2.5%, showing no variation quarter-to-quarter.
Winnebago advanced to 2.5% from 2.4%, a 4.2% relative increase that rounds out the top 10.
The Rest of the Top 20
Lotus Caravans held steady at 2.2%, showing no movement quarter-to-quarter.
Cub Campers declined to 2.0% from 2.2%, a 9.1% relative decrease, whilst Windsor RVs similarly retreated to 1.5% from 1.6%, a 6.3% relative decrease.
Royal Flair Caravans gained ground, rising to 1.5% from 1.4%, a 7.1% relative increase that demonstrates steady growth momentum.
BruderX posted strong gains, climbing from 1.2% to 1.5%, a 25.0% relative increase that continues the brand’s upward trajectory in the Australian-made category.
Patriot Campers slipped marginally to 1.5% from 1.6%, a 6.3% relative decrease.
Australian Off Road Campers advanced to 1.3% from 1.2%, an 8.3% relative increase, whilst Essential Caravans held steady at 1.2%, showing complete stability.
Track Trailer climbed to 1.2% from 1.1%, a 9.1% relative increase, while Urban Caravans delivered strong growth, jumping from 0.9% to 1.1%, a 22.2% relative increase that rounds out the top 20.
Beyond the Top 20: Notable Movers
ARB Earth Camper delivered exceptional growth, surging from 0.3% to 0.5%, a 66.7% relative increase that highlights rising interest in the brand’s expedition-focused Australian-made offerings.
Malibu Caravans suffered a steep decline, plummeting from 0.9% to 0.5%, a 44.4% relative decrease that erases Q2 gains and marks one of the sharper corrections in the Australian-made category.
Red Centre Caravans posted solid growth, rising from 0.5% to 0.6%, a 20.0% relative increase that extends the brand’s steady upward trajectory in the boutique Australian manufacturer segment.
Top 20 Most-Searched: Imported
Snowy River Caravans dethroned Market Direct (MDC) to claim the top position in the imported category for the first time, reaching 16.2% in Q3 2025 with a 7.2% relative increase from 15.1% in Q2. This represents a significant milestone for Snowy River, which has steadily closed the gap over recent quarters and now establishes itself as the most-searched imported manufacturer in Australia.
Market Direct (MDC) slipped to second place with 15.1%, declining 3.8% from 15.7% in Q2. After holding the top spot for multiple consecutive quarters, MDC now finds itself trailing Snowy River by a full percentage point.
Austrack held third position with 11.9%, falling 3.2% from 12.3% in Q2, as the brand continues its gradual retreat from earlier peaks.
Ezytrail finished fourth at 11.2%, declining 4.2% from 11.7% in Q2, extending its multi-quarter downward trajectory.
Opus Camper remained completely stable at 8.2%, showing no movement quarter-to-quarter and maintaining a solid mid-tier position.
Mars Campers advanced to sixth with 5.7%, gaining 9.6% from 5.2% in Q2, reflecting renewed interest in the brand’s compact camper offerings.
Stoney Creek Campers held steady at 5.6%, showing no variation quarter-to-quarter.
Fantasy Caravan edged slightly higher to 3.6% from 3.5%, a modest 2.9% relative increase that maintains the brand’s established position.
Jawa Campers remained unchanged at 3.4%, demonstrating complete stability in the imported segment.
Adria rounded out the top 10 with 2.6%, declining 3.7% from 2.7% in Q2, marking a minor correction after earlier growth.
The Rest of the Top 20
Kedron Caravans posted solid gains, climbing from 2.3% to 2.5%, an 8.7% relative increase that demonstrates growing interest in the brand’s premium imported range.
Black Series declined to 2.1% from 2.3%, an 8.7% relative decrease that mirrors Kedron’s gain in percentage terms.
Arctic Campers advanced from 1.7% to 1.8%, a 5.9% relative increase, whilst Conqueror Camper moved in the opposite direction, falling from 1.7% to 1.6%, a 5.9% relative decrease.
Signature Campers held perfectly steady at 1.4%, showing no movement quarter-to-quarter.
Goldstar RV delivered strong growth, jumping from 1.2% to 1.4%, a 16.7% relative increase that continues the brand’s upward momentum.
Regent Caravan gained from 1.3% to 1.4%, a 7.7% relative increase that reverses recent declines.
Lumberjack Camper retreated to 1.3% from 1.5%, a 13.3% relative decrease, whilst Starvision experienced a similar decline, falling from 1.2% to 1.0%, a 16.7% relative decrease.
Blue Tongue Campers completed the top 20 at 0.7%, down from 0.8%, a 12.5% relative decrease that extends the brand’s multi-quarter softening.
Top 20 Most-Searched: Discontinued
Black Series maintained its commanding lead in the discontinued category with 40.2% in Q3 2025, declining marginally by 1.5% from 40.8% in Q2. Despite the minor softening, Black Series continues to dominate the defunct brand segment by an overwhelming margin.
Lumberjack Camper held second place with 24.8%, though this represents a 10.5% relative decline from 27.7% in Q2. While the brand remains well ahead of the chasing pack, this marks a continued gradual erosion from earlier peaks.
Elite Caravans strengthened its third-place position, climbing from 7.6% to 8.6%, a robust 13.2% relative increase that extends the brand’s consistent upward trajectory across recent quarters.
Highline Caravans posted similar gains, rising from 4.6% to 5.2%, a 13.0% relative increase that demonstrates sustained interest in the defunct manufacturer.
Sunbuster Caravans delivered impressive growth, surging from 3.0% to 3.8%, a substantial 26.7% relative increase that represents one of the category’s stronger performances.
Opal Caravans remained perfectly stable at 2.8%, showing no movement quarter-to-quarter.
Aura Caravans edged slightly higher to 2.6% from 2.5%, a modest 4.0% relative increase, whilst Riptide Campers similarly gained to 2.1% from 2.0%, a 5.0% relative increase.
Spaceland Caravans produced exceptional growth, jumping from 1.5% to 2.0%, a remarkable 33.3% relative increase that vaults it into ninth position.
Bushranger Campers rounded out the top 10 with strong gains, climbing from 1.5% to 1.9%, a 26.7% relative increase that matches Sunbuster’s performance.
The Rest of the Top 20
Tango Caravans experienced a notable decline, falling from 2.1% to 1.7%, a 19.0% relative decrease that continues the brand’s sharp correction from its liquidation-driven spike.
West Coast Campers posted modest growth, rising from 1.2% to 1.3%, an 8.3% relative increase.
Viking Caravans and Campers delivered strong gains, jumping from 0.6% to 0.8%, a 33.3% relative increase that matches Spaceland’s performance as one of the quarter’s top movers.
Aussie Adventure Caravans held steady at 0.7%, showing no variation quarter-to-quarter.
Discovery RV gained from 0.4% to 0.5%, a 25.0% relative increase, whilst Vanguard Camper Trailer posted the category’s strongest growth, surging from 0.2% to 0.3%, a 50.0% relative increase.
Infinity Motorhomes declined from 0.4% to 0.3%, a 25.0% relative decrease, whilst Roma RV experienced a steeper fall from 0.3% to 0.2%, a 33.3% relative decrease.
Australian Lifestyle Caravans completed the top 19 at 0.1%, showing no movement quarter-to-quarter.
Top 20 Most-Searched: RVMAP Members
In addition to its milestone result in the Imported category, Snowy River Caravans also claimed the top position in the RVMAP category for the first time with 10.2% in Q3 2025, rising 3.0% from 9.9% in Q2 to overtake its main rival, MDC.
After holding the RVMAP lead for multiple quarters, MDC now finds itself in second place in two categories, having recorded 9.5% search share in Q3 2025, declining 7.7% from 10.3% in Q2. It now trails Snowy River by 0.7 percentage points.
Meanwhile, Crusader Caravans delivered impressive growth, surging from 5.3% to 6.3%, a substantial 18.8% relative increase that propels it into third position and represents one of the category’s strongest performances.
Avan experienced a minor decline to 6.2% from 6.3%, a modest 1.6% relative decrease that sees it slip to fourth place despite remaining well-established amongst RVMAP members.
Avida posted healthy gains, climbing from 5.1% to 5.6%, a 9.8% relative increase that reflects growing interest in the brand’s RVMAP-affiliated offerings.
JB Caravans edged higher to 4.7% from 4.6%, a 2.2% relative increase, whilst Winnebago matched this performance, also rising 2.2% to reach 4.6%.
Lotus Caravans declined held stable at 4.1%, down from a high of 4.9% in Q1 2025 and slightly below its Q4 2024 mark of 4.3%.
Cub Campers fell to 3.8% from 4.0%, a 5.0% relative decrease, whilst Stoney Creek Campers similarly declined to 3.5% from 3.7%, a 5.4% relative decrease that rounds out the top 10.
The Rest of the Top 20
Windsor RVs experienced a notable decline, falling from 3.1% to 2.8%, a 9.7% relative decrease that marks one of the larger corrections in the RVMAP category.
Royal Flair Caravans gained modestly, rising from 2.5% to 2.7%, an 8% relative increase.
Patriot Campers retreated to 2.7% from 3.0%, a 10% relative decrease.
Australian Off Road Campers posted solid growth, climbing from 2.3% to 2.5%, an 8.7% relative increase, whilst Essential Caravans similarly gained to 2.3% from 2.2%, a 4.5% relative increase.
Track Trailer held perfectly steady at 2.1%, recovering the ground it lost in late 2024 and early 2025.
Sunliner advanced from 1.8% to 1.9%, a 5.6% relative increase.
Goldstream and Coromal Caravans both declined from 1.5% to 1.4%, each experiencing a 6.7% relative decrease to complete the top 20.
Beyond the Top 20: Notable Movers
Malibu Caravans experienced a dramatic reversal, plummeting from 1.7% to 1.0%, a 41.2% relative decrease that represents the steepest decline in the RVMAP category and erases the substantial gains recorded in Q2.
ARB Earth Camper delivered exceptional growth, surging from 0.6% to 0.8%, a 33.3% relative increase that highlights rising interest in the brand’s expedition-focused RVMAP-affiliated offerings.
Sunland Caravans posted solid gains, rising from 1.1% to 1.2%, a 9.1% relative increase that continues the brand’s steady upward momentum amongst RVMAP members.
Trust Retain Media for Industry-Leading Insights
Q3 2025 marked a pivotal quarter for Australia’s RV market, with Snowy River Caravans’ ascent to the top of both the Imported and RVMAP categories signalling a significant shift in brand dynamics. While Jayco maintained its overall dominance despite softening across categories, the quarter’s standout story was Titanium Caravans’ exceptional 42.9% surge in the All Brands category, alongside Crusader’s strong 19.0% recovery, demonstrating that dramatic repositioning remains possible in this competitive landscape.
The results reveal a market where brand momentum matters increasingly, with established players facing sustained pressure from rising competitors. Lifestyle Campers’ sharp correction, the continued decline of discontinued brands like Tango Caravans, and steady growth from brands like Avida and BruderX all point to a sector where visibility and strategic positioning directly impact consumer consideration.
Understanding these trends and how they impact your brand’s competitive standing is essential for strategic planning in an increasingly dynamic RV marketplace.
Download the full Q3 2025 RV Market Brand Consideration Report below, and explore our other market insights for comprehensive analysis across Australia’s automotive and transport sectors, including our Q3 2025 Truck Market Brand Consideration Report, as well as reports on the motorcycle market, marine market, and agricultural market.
