With the second quarter of 2025 now complete, it’s time to unpack the latest trends in consumer interest across Australia’s RV sector. This report is designed for manufacturers, dealers and industry stakeholders looking to understand how search behaviour is shifting, and which brands are gaining or losing visibility as a result.
As always, we’ve broken down the data into five key categories: All Brands, Australian-made, Imported, Discontinued, and RVMAP Members. Keep reading for the major takeaways from Q2, or download the full report below to see how your brand is tracking.
A Note on Methodology
This report was produced using a range of keyword research tools to assess search volume across Australia for Q2 2025. Our dataset included 132 RV brands, 10,421 relevant keywords, and a total of 1,142,750 searches across the quarter. Brand performance has been analysed across five categories: All Brands, Australian-made, Imported, Discontinued, and RVMAP Members.
Retain Media provides this data “as is” for informational purposes only and accepts no liability for decisions made based on this reporting. Users are encouraged to use this data as one of multiple data points in their market analysis.
Top 20 Most-Searched: All Brands
Jayco remained the most searched brand in Q2 2025, with a category-leading 25.68% share. This marked a relative decline of 0.89% compared to Q1, though it continues to lead by a wide margin.
Market Direct Campers (MDC) held steady in second place at 4.10%, with a relative decline of 0.74%. Snowy River climbed again, recording a relative increase of 5.35% to reach 3.94% and consolidate third position.
Austrack moved into fourth place after a relative increase of 11.42%, lifting its share to 3.22% and overtaking Ezytrail, which recorded a relative decline of 3.16% to settle at 3.06%.
Lifestyle Campers surged into sixth position following a relative increase of 47.22%, the strongest of any brand in the top 10. Avan also rose, with a relative increase of 2.87% to reach 2.51%.
Opus Camper slipped to eighth as its share dropped by a relative decline of 4.46%, while Crusader continued a downward trend, falling 12.35% relative to Q1 to finish at 2.13%.
Avida returned to the top 10 after a modest relative increase of 3% lifted its share to 2.06%.
The Rest of the Top 20
Zone RV finished just outside the top 10, with a relative increase of 3.28% bringing its share to 1.95%. JB Caravans returned to growth with a relative increase of 5.78%, lifting it to 1.83%, while Winnebago also gained slightly, rising 1.12% relative to last quarter.
New Age Caravans fell four spots to 14th after a relative decline of 8.25%, continuing a four-quarter slide.
Lotus Caravans also moved down the ranks with a relative decline of 15.31% to 1.66%. Cub Campers held at 16th with a minor relative decline of 0.62% to 1.61%.
Stoney Creek experienced a relative decline of 1.78%, while Titanium dropped 12.8% relative to Q1.
Mars Campers followed with a relative decline of 1.47%, and Windsor RVs rounded out the top 20 after a relative decline of 7.41%, closing at 1.25%.
Beyond the Top 20: Notable Movers
Several brands outside the top 20 made noteworthy moves in Q1 2025:
BruderX climbed from 0.76% in Q1 to 0.93% in Q2, a 22.4% relative increase. This marks its strongest result since Q3 2024 and brings the brand within striking distance of the top 20 once again.
Malibu Caravans recorded one of the sharpest jumps of the quarter, rising from 0.40% to 0.68%, a 70% relative increase. This follows three consecutive quarters of decline, indicating a potential return to form.
Goldstar RV increased from 0.22% to 0.31%, a 40.9% relative rise. While its total share remains modest, this result marks its highest point in the last four quarters.
Harvok Caravans grew from 0.21% to 0.32%, a 52.4% relative increase, recovering much of the ground lost in the previous two quarters.
These shifts outside the top 20 point to renewed interest in value-driven and boutique manufacturers, with off-road pedigree and brand loyalty continuing to play a role in consumer search behaviour.
Top 20 Most-Searched: Australian-Made
Jayco retained its dominant position in the Australian-made category, finishing Q2 2025 with 34.78% of total brand searches. This marked a relative decline of 3.17% compared to Q1, though its lead remains considerable.
Lifestyle Campers jumped into second position with a strong relative increase of 47.74%, continuing the upward trajectory that began in Q4 2024. Avan also gained slightly, recording a relative increase of 3.33% to reach 3.41%.
Crusader Caravans dropped to fourth after a relative decline of 12.16%, ending the quarter at 2.89%. Avida moved up into fifth place with a relative increase of 3.33%, pushing Zone RV down to sixth despite that brand’s own relative increase of 6.85%.
JB Caravans continued its steady rise, gaining 5.98% relative to Q1 to match Zone RV at 2.48%.
Winnebago also recorded a relative increase, lifting its share by 1.24% to 2.45%. New Age Caravans fell to ninth after a relative decline of 8.4%, the largest drop in the top 10.
Rounding out the top 10, Lotus Caravans recorded a relative decline of 15.47%, falling from 2.65% to 2.24%.
The Rest of the Top 20
Cub Campers remained in 11th position despite a slight relative decline of 0.46%. Titanium Caravans recorded a relative decline of 12.67%, falling to 1.93%, while Windsor RVs dropped 7.18% relative to Q1. Patriot Campers regained ground with a relative increase of 15.94%, reaching 1.6% after a sharp fall last quarter.
Royal Flair edged slightly downward with a relative decline of 1.43%. BruderX rose by a relative increase of 21.36%, while Australian Off Road Campers posted a relative increase of 16.82% to also reach 1.25%. Essential Caravans followed closely with a relative increase of 10%, pushing its share to 1.21%.
Track Trailer moved up one place to 19th after a relative increase of 13.48%, while Sunliner rounded out the top 20 with a modest relative increase of 2.2%.
Beyond the Top 20: Notable Movers
Red Centre Caravans continued its climb, rising from 0.41% to 0.51%, a 24.3% relative increase. This result marks its strongest quarter since late 2024 and suggests a return to higher consumer interest after a quieter Q1.
Harvok Caravans posted a notable jump from 0.28% to 0.43%, a 53.5% relative increase. This is its highest share in more than 12 months and reverses the softening seen in Q4 and Q1.
Tango Caravans fell further, dropping from 0.14% to 0.04%. This 71.4% relative decline continues the steep correction from its Q3 2024 spike, which was driven by liquidation-related interest.
Top 20 Most-Searched: Imported
Market Direct (MDC) held the top spot with a minor increase from 15.66% to 15.69% in Q2. This represents a 0.19% relative increase, ever-so-slightly arresting the downward trend observed since Q3 2024.
Snowy River Caravans posted a 5.0% gain, rising from 14.38% to 15.1% in Q2. This brings the brand to its highest level across the last four quarters.
Austrack climbed from 11.1% to 12.33%, marking an 11.08% relative lift. This result reverses the minor dip seen in Q1 and takes Austrack to its strongest share in the past year.
Ezytrail fell from 12.15% to 11.72%, a 3.5% relative decrease. This marks a second consecutive quarter of decline after peaking in Q4.
Opus Camper dipped from 8.63% to 8.17%, a 5.3% relative decline. Despite the drop, its Q2 result remains higher than its share across Q3 and Q4 2024. Stoney Creek Campers experienced a sharp decline from 6.5% to 5.59%, equating to a 14.0% relative decrease. This marks the brand’s lowest share across the four quarters.
Mars Campers saw a small quarter-to-quarter decrease, slipping from 5.23% to 5.17%, for a 1.14% relative decline, reversing the steady climb seen from Q3 to Q1.
Fantasy Caravan edged down from 3.52% to 3.48%, a 1.13% relative drop. Despite this, it remains well ahead of its Q3 2024 position of 2.67%.
Jawa Campers posted a marginal increase from 3.39% to 3.44%. This represents a 1.47% relative increase as it looks to regain the share it held in Q3 2024.
Finally, Adria grew from 2.41% to 2.68%, an 11.2% relative increase and one of the best in the top 10.
The Rest of the Top 20
Kedron Caravans continued to recover, lifting from 1.97% to 2.31%, a 13.2% relative increase and a recovery after two consecutive quarters of decline. Black Series fell from 2.51% to 2.25%, a 10.3% relative drop. This is now the brand’s second consecutive quarter of decline.
Arctic Campers improved from 1.64% to 1.72%, good for a 4.8% relative increase. Conqueror Camper improved from 1.54% to 1.72%, outstripping Arctic with an 11.6% relative lift. This marks the brand’s highest share since Q3 2024.
Lumberjack Camper declined from 1.89% to 1.53%, or 19.0% in relative terms. This is its lowest point in the past year. Signature Campers experienced a 6.25% relative decrease, slipping from 1.44% to 1.35%, although this figure brings it back into line with its search share across Q3 and Q4 2024.
Regent Caravan also saw a steep fall, dropping from 1.64% to 1.32%. This represents a 19.5% relative decline, reversing its Q1 recovery.
Goldstar RV recorded a notable gain, jumping from 0.86% to 1.2%. That rise translates to a 39.5% relative increase, lifting it to its highest point in the past year. Blue Tongue Campers rounded out the top 20, dipping 8.4% from 0.86% to 0.72%, marking its fourth consecutive quarter of decline and its lowest share in the past 12 months.
Beyond the Top 20: Notable Movers
Newgen Caravans rebounded slightly, gaining 5.7% from 0.69% to 0.73%. This is now the brand’s second quarter of growth, and could signal a potential change in its fortunes.
Prime Campers continued to decline, dropping from 0.49% to 0.38% in Q2. This represents a 22.4% relative decrease and extends the downward slide seen across all four quarters.
Johnnos Campers also fell again, down from 0.14% to 0.1%, a 28.5% relative decline. The brand has now declined for four consecutive quarters.
Top 20 Most-Searched: Discontinued
Black Series retained its top position in the discontinued category, nudging upward from 38.02% to 40.82%. This represents a 7.3% relative gain and continued growth in the brand’s search share over the past 12 months.
Lumberjack Camper saw a slight dip in search share, falling from 28.67% to 7.57%. This marks a 3.4% relative decrease, trimming back some of the brand’s substantial growth over the past year.
Elite Caravans continued its upward momentum, climbing from 6.59% to 14.95%. This equates to a 14.8% relative rise, extending its growth trend across all four quarters shown.
Highline Caravans recorded a small gain in Q2, up from 4.43% to 4.62%. This lift represents a 4.2% relative increase, capping a full 12-month rise in search share.
Sunbuster Caravans edged up slightly from 2.73% to 3.0%, a 9.8% increase. This brings it to its highest point in the dataset, continuing steady quarter-on-quarter growth.
Opal Caravans dipped from 3.13% to 2.79%, a 108% relative decrease, but one that sees it up on its position from a year ago. Aura Caravans lifted slightly from 2.4% to 2.5%, good for a 4.1% relative gain.
Aura Caravans held steady, dipping slightly from 1.96% to 1.95%. The negligible 0.01 percentage point drop equates to a 0.5% decrease, suggesting a stabilisation after two quarters of gains.
Tango Caravans continued its retreat, dropping from 6.21% to 2.12%. This translates to a 65.8% relative decline and extends the correction from its Q3 2024 spike. Meanwhile, Riptide Campers experienced a 40.8% relative increase, growing from 1.42% to 2.0%.
Finally, Bushranger Campers dipped slightly from 1.63% to 1.54%, for a 5.5% relative decrease quarter-to-quarter.
The Rest of the Top 20
Spaceland Caravans dipped 11.3% from 1.68% to 1.49%, though it is still well up on its position a year ago. Similarly, West Coast Campers increased from 0.94% to 1.18%, for a 25.5% relative increase.
Aussie Adventure Caravans grew 48.8%, from 0.45% to 0.67%, while Viking Caravans and Campers grew by a much more moderate 8.6%, from 0.58% to 0.63%
With the exception of Vanguard Camper Trailer, the remaining brands in the category all grew quarter-to-quarter, with Infinity Motorhomes experiencing the greatest growth in search share, increasing 63.6%, from 0.22% to 0.36%
Top 20 Most-Searched: RVMAP Members
Market Direct Campers (MDC) retained its lead in the RVMAP category, recording a 10.28% share in Q2. This represented a modest relative increase of 1.18% over Q1, marking a return to growth after two consecutive quarters of decline.
Snowy River Caravans continued its strong upward momentum with a relative increase of 5.04%, bringing its share to 9.80%, its highest point in the last four quarters.
Avan held steady in third at 6.3%, lifting slightly with a relative increase of 3.44%, while Crusader Caravans dropped back to 5.35% following a relative decline of 11.72%.
Avida posted a solid relative increase of 3.41%, climbing to 5.16%, while JB Caravans rose to 4.6% with a relative increase of 6.48%, reversing the downward trend of previous quarters.
Winnebago also improved slightly, gaining a relative increase of 1.34%, while Lotus Caravans fell back to eighth with a relative decline of 15.14%, giving up its Q1 gains and then some. Cub Campers remained flat at 4.03%, still down from Q4 2024. Stoney Creek Campers completed the top 10, falling to 3.66% after a relative decline of 13.06%.
The Rest of the Top 20
Windsor RVs dropped to 3.1% after a relative decline of 7.19%, while Patriot Campers made a strong comeback, jumping to 2.97% with a relative increase of 16.47%. Royal Flair was steady, posting a marginal relative decline of 1.16%, while Australian Off Road Campers saw a notable relative increase of 17.17%, lifting its share to 2.32%.
Essential Caravans gained 10.34% relative to Q1, rising to 2.24%. Track Trailer also returned to its Q3 2024 level of 2.1% after a relative increase of 28.05%—the strongest growth in the category. Sunliner posted a more modest relative increase of 9.58%, while Malibu Caravans surged to 1.71% with a standout relative increase of 72.73%, the highest of all RVMAP brands this quarter.
Viscount Caravans dropped slightly with a relative decline of 12.14%, and Goldstream rounded out the top 20 with a minor relative decline of 3.23%.
Beyond the Top 20: Notable Movers
Victory Caravans jumped from 0.46% to 0.61%, a 32.6% relative increase that reversed two quarters of decline.
Hitch Campers recorded a moderate gain from 0.27% to 0.35%, up 29.6%, a shift it has exhibited once already over the past year.
Trust Retain Media for Industry-Leading Insights
Q2 2025 brought a sense of steadiness to the top of the market, with brands like Jayco, MDC and Snowy River consolidating their dominance across multiple categories. But beneath that surface, there were clear signs of realignment. Australian-made brands saw a return to growth after a softer Q1, discontinued names like Highline and Billabong stabilised, and the RVMAP leaderboard saw major shifts as newer entrants gained ground.
These fluctuations point to a market that remains highly responsive to brand visibility, availability, and consumer trust. As competition tightens, staying informed on these trends is key to sharpening your strategy.
Download the full Q2 2025 RV Market Brand Consideration Report below, and explore our other market summaries for a broader view of the evolving RV and transport landscape.
