With 2025 done and dusted, it’s time to unpack the latest trends in consumer interest across Australia’s RV sector. This report is designed for manufacturers, dealers and industry stakeholders looking to understand how search behaviour is shifting, and which brands are gaining or losing visibility as market dynamics evolve.
Q4 2025 delivered the most dramatic shift of the year, with Zone RV’s entry into voluntary administration in late December 2024 driving unprecedented search interest that propelled the defunct manufacturer to second place overall and absolute dominance in the Discontinued category. Beyond the crisis-driven spike, the quarter revealed sustained competitive movements, with Crusader Caravans and Opus Camper delivering exceptional growth whilst established players like Jayco and Titanium Caravans experienced notable corrections.
Keep reading for the major takeaways from Q4, or download the full report below to see how your brand is tracking.
A Note on Methodology
This report was produced using a range of keyword research tools to assess search volume across Australia for Q4 2025. Our dataset included 137 RV brands, 12,358 relevant keywords, and a total of 2,769,100 searches across the quarter. Brand performance has been analysed across five categories: All Brands, Australian-made, Imported, Discontinued, and RVMAP Members.
Retain Media provides this data “as is” for informational purposes only and accepts no liability for decisions made based on this reporting. Users are encouraged to use this data as one of multiple data points in their market analysis.
Market Turmoil Marks Challenging Quarter for Australian RV Industry
Q4 2025 unfolded against a backdrop of significant industry disruption, with multiple manufacturers and major dealerships facing financial distress throughout the quarter.
The most prominent collapse came in December 2025, when Zone RV entered voluntary administration owing creditors approximately $42 million, leaving roughly 150 customers without their completed caravans and deposits at risk. The scale and timing of the collapse drove unprecedented search interest, fundamentally reshaping Q4’s search landscape.
The manufacturer-level distress extended beyond Zone RV. Sunfinder Caravans had entered administration earlier in July 2025, signalling trouble in the sector well before the quarter began. By Q4, the pattern of financial instability was becoming increasingly clear across multiple market segments.
The dealer network experienced severe upheaval throughout the second half of 2025. Everything RV entered liquidation in August 2025, whilst Tourism Holdings Limited announced in September that it would close both Sydney RV Super Centre in Penrith and Kratzmann’s RV Super Centre dealership in Queensland. Both operations ceased trading on 29 November 2025, with full closure completed during December. In late November, Page Bros RV (Jayco’s first dealership with over 50 years of operation) announced it would cease operating as a formal Jayco dealer effective 23 December 2025, following the Victorian Government’s compulsory acquisition of its iconic Seaford site for a rail yard.
Manufacturing challenges compounded these retail and brand-level pressures. In December 2025, THL (parent company of Apollo and Windsor) closed its Brisbane factory, citing that production costs had reached a point where building caravans in New Zealand and shipping them back to Australia was 20% cheaper than local manufacturing. The closure reflects broader cost pressures facing Australian-made RV production.
These industry headwinds form the backdrop against which Q4’s search data must be interpreted, with both crisis-driven interest and commercial momentum shaping the competitive landscape.
Top 20 Most-Searched: All Brands
Jayco retained its position as Australia’s most-searched RV brand with 23.6% in Q4 2025, declining 0.8% from 23.8% in Q3. Whilst the brand’s dominance remains unchallenged, this continues the gradual softening trend we’ve tracked throughout 2025, with Jayco sitting 2.5 percentage points below the 26.1% it held in Q1. Despite the erosion, Jayco still commands nearly a quarter of all RV searches, maintaining the kind of market leadership you’d expect from Australia’s largest caravan manufacturer.
Zone RV exploded to second place with 4.6%, posting a remarkable 142.1% relative increase from 1.9% in Q3. This dramatic surge reflects the intense search interest surrounding the manufacturer’s entry into voluntary administration in late December 2024, which left hundreds of customers with unfinished caravans and deposits at risk. According to ABC News, the Queensland-based manufacturer owes creditors approximately $42 million, with many customers seeking information about the high-profile collapse.
Market Direct (MDC) advanced to third position with 4.3%, posting a 4.9% relative increase from 4.1% in Q3. The imported manufacturer has demonstrated remarkable stability throughout 2025, holding steady at 4.1% for three consecutive quarters before this modest Q4 gain.
Snowy River Caravans held fourth place with 4.1%, rising 2.5% from 4.0% in Q3. The brand has shown consistent upward momentum throughout 2025, climbing from 3.7% in Q1 to reach its strongest position of the year.
Crusader Caravans delivered impressive gains, surging from 3.3% to 3.7%, a 12.1% relative increase that represents one of the top 10’s strongest performances outside of Zone RV’s liquidation-driven spike. The Australian manufacturer’s momentum reverses the softening it experienced from Q1 to Q2 and propels it into fifth position.
Austrack and Ezytrail both held perfectly steady at 3.0% and 2.9% respectively, showing no movement quarter-to-quarter. Both brands have demonstrated remarkable consistency, with Ezytrail sitting between 2.9% and 3.1% throughout 2025, whilst Austrack has maintained a similar narrow range.
Opus Camper posted solid growth, climbing from 2.2% to 2.8%, a 27.3% relative increase that marks the brand’s strongest quarterly performance of the year and pushes it into eighth position.
Avan slipped to 2.3%, declining 8.0% from 2.5% in Q3, whilst Lifestyle Campers held steady at 2.2%, showing no movement quarter-to-quarter after its Q2 surge and subsequent Q3 correction.
The Rest of the Top 20
Avida declined from 2.2% to 2.0%, a 9.1% relative decrease that erases the gains made in Q3, whilst JB Caravans and Winnebago both held perfectly steady at 1.8%, demonstrating complete stability throughout the final quarter.
Lotus Caravans edged higher to 1.7%, posting a 6.3% relative increase from 1.6% in Q3, whilst New Age Caravans moved in the opposite direction, falling from 1.7% to 1.6%, a 5.9% relative decrease.
Stoney Creek Campers advanced from 1.5% to 1.6%, a 6.7% relative increase, whilst Cub Campers declined from 1.7% to 1.5%, an 11.8% relative decrease that marks one of the larger corrections in the lower tier of the top 20.
Titanium Caravans experienced a dramatic reversal, plummeting from 2.4% in Q3 to 1.5% in Q4, a substantial 37.5% relative decrease that erases the exceptional gains recorded in Q3 when the brand surged to its strongest position of the year.
Mars Campers declined marginally from 1.4% to 1.3%, a 7.1% relative decrease, whilst Patriot Campers rounded out the top 20 with 1.2%, posting a 20.0% relative increase from 1.0% in Q3.
Top 20 Most-Searched: Australian-Made
Jayco maintained its overwhelming dominance in the Australian-made category with 31.9% in Q4 2025, declining 0.3% from 32.0% in Q3. Despite the modest softening, Jayco’s lead remains substantial, though the brand has experienced continued erosion throughout 2025, sitting 3.3 percentage points below the 35.2% it held in Q1. Nevertheless, Jayco still commands nearly a third of all Australian-made RV searches, reflecting its position as the nation’s largest domestic manufacturer.
Zone RV surged into second place with 6.2%, posting a dramatic 148.0% relative increase from 2.5% in Q3. The liquidation-driven search spike propelled the manufacturer from its previously stable mid-tier position to become the second most-searched Australian-made brand, though this reflects crisis-related interest rather than commercial momentum.
Crusader Caravans delivered strong gains, climbing from 4.4% to 5.0%, a 13.6% relative increase that extends the brand’s impressive momentum and solidifies its third-place position.
Avan slipped to 3.1%, declining 6.1% from 3.3% in Q3, whilst Lifestyle Campers experienced a modest 3.3% relative decrease to reach 2.9%, continuing the gradual correction from its exceptional Q2 performance.
Avida declined from 3.0% to 2.8%, a 6.7% relative decrease that erases the gains made in Q3, whilst JB Caravans and Winnebago both held perfectly steady at 2.4%, demonstrating complete stability throughout the final quarter and maintaining their consistent performance across the entire year.
Lotus Caravans edged higher to 2.2%, posting a 4.8% relative increase from 2.1% in Q3, whilst New Age Caravans held steady at 2.2%, showing no movement quarter-to-quarter.
The Rest of the Top 20
Cub Campers declined from 2.2% to 2.0%, a 9.1% relative decrease, whilst Titanium Caravans experienced a dramatic reversal, plummeting from 3.2% to 2.0%, a substantial 37.5% relative decrease that mirrors its correction in the All Brands category and erases the exceptional Q3 surge.
Patriot Campers posted solid gains, climbing from 1.3% to 1.6%, a 23.1% relative increase, whilst Dreamhaven Caravans delivered the category’s most remarkable performance outside of Zone RV, exploding from 0.3% to 1.5%, a stunning 400.0% relative increase that vaults the brand into the top 15.
Royal Flair Caravans declined from 1.5% to 1.2%, a 20.0% relative decrease, whilst Windsor RVs similarly retreated from 1.3% to 1.2%, a 7.7% relative decrease.
Kokoda Caravans posted impressive growth, surging from 0.9% to 1.2%, a 33.3% relative increase, whilst Australian Off Road Campers experienced a notable decline, falling from 1.4% to 1.1%, a 21.4% relative decrease.
Supreme Caravans held steady at 1.0%, showing no movement quarter-to-quarter, whilst Essential Caravans declined from 1.2% to 1.0%, a 16.7% relative decrease that rounds out the top 20.
Beyond the Top 20: Notable Movers
- Traveller Caravans posted solid growth, climbing from 0.2% to 0.3%, a 50.0% relative increase that demonstrates strengthening interest in the brand’s offerings.
- Malibu Caravans experienced a notable decline, falling from 0.5% to 0.4%, a 20.0% relative decrease that continues the brand’s correction after its exceptional Q2 performance when it reached 0.9%.
- ARB Earth Camper retreated from 0.5% to 0.4%, a 20.0% relative decrease, whilst Franklin Caravans similarly declined from 0.4% to 0.3%, a 25.0% relative decrease.
Top 20 Most-Searched: Imported
Market Direct (MDC) maintained its position as the most-searched imported brand with 16.5% in Q4 2025, posting a 3.1% relative increase from 16.0% in Q3. MDC has demonstrated remarkable consistency throughout 2025, steadily climbing from 15.7% in Q1 to reach its strongest position of the year, reinforcing its leadership in the imported segment.
Snowy River Caravans strengthened its second-place position with 16.0%, rising 2.6% from 15.6% in Q3. The brand has posted consistent gains throughout 2025, climbing from 14.4% in Q1, and now sits just 0.5 percentage points behind MDC in what has become an increasingly competitive battle for the top spot.
Austrack held third position with 11.7%, declining 1.7% from 11.9% in Q3. Despite the modest quarterly pullback, the brand has demonstrated decent growth over the past 12 months, sitting 0.6 percentage points above its Q1 position of 11.1%.
Ezytrail finished fourth at 11.1%, declining 1.8% from 11.3% in Q3. The brand has experienced gradual erosion throughout 2025, falling from 12.2% in Q1 as it continues its multi-quarter downward trend.
Opus Camper delivered the category’s most impressive performance, surging from 8.5% to 11.0%, a remarkable 29.4% relative increase that vaults the brand into fifth position. This exceptional gain marks Opus Camper’s strongest quarterly performance of the year and represents a significant momentum shift after relatively stable performance through the first three quarters.
Stoney Creek Campers posted modest gains, rising from 5.7% to 6.0%, a 5.3% relative increase, whilst Mars Campers declined from 5.6% to 5.0%, a 10.7% relative decrease that extends the brand’s recent softening.
Fantasy Caravan held perfectly steady at 3.7%, showing no movement quarter-to-quarter, whilst Jawa Campers experienced a notable decline, falling from 3.3% to 2.7%, an 18.2% relative decrease that marks one of the largest corrections in the top 10.
The Rest of the Top 20
Adria declined from 2.5% to 2.2%, a 12.0% relative decrease, whilst Black Series slipped from 2.2% to 2.1%, a 4.5% relative decrease.
Kedron Caravans experienced a notable correction, falling from 2.4% to 2.0%, a 16.7% relative decrease that erases the gains made earlier in the year, whilst Arctic Campers declined marginally from 1.7% to 1.6%, a 5.9% relative decrease.
Conqueror Camper retreated from 1.6% to 1.4%, a 12.5% relative decrease, whilst Regent Caravan held steady at 1.3%, showing no movement quarter-to-quarter.
Lumberjack Camper continued its gradual decline, falling from 1.3% to 1.2%, a 7.7% relative decrease, whilst Goldstar RV experienced a sharper correction, dropping from 1.4% to 1.1%, a 21.4% relative decrease.
Signature Campers suffered a substantial decline, plummeting from 1.3% to 0.9%, a 30.8% relative decrease that represents one of the category’s steepest drops, whilst Starvision similarly retreated from 1.0% to 0.8%, a 20.0% relative decrease.
Blue Tongue Campers completed the top 20 at 0.7%, holding steady with no movement quarter-to-quarter.
Beyond the Top 20: Notable Movers
- Newgen Caravans experienced the most significant movement outside the top 20, declining from 0.7% to 0.5%, a 28.6% relative decrease that marks a notable correction from its previously stable position.
- Orca RV effectively disappeared from meaningful search activity, falling from 0.1% to negligible levels, whilst Prime Campers and Johnnos Campers both held steady at 0.3% and 0.1% respectively, demonstrating complete stability in the lower tier of the imported segment.
Top 20 Most-Searched: Discontinued
Zone RV absolutely dominated the discontinued category with 77.6% in Q4 2025, surging 32.6% from 58.5% in Q3. The manufacturer’s entry into voluntary administration in late December 2024 drove unprecedented search interest, pushing its discontinued segment share to levels far exceeding any other defunct brand. Zone RV’s overwhelming dominance reflects the scale and recency of the collapse, with hundreds of affected customers and creditors seeking information about the $42 million liquidation.
Black Series experienced a dramatic decline, plummeting from 17.2% to 9.1%, a substantial 47.1% relative decrease. The once-dominant discontinued brand has seen its share nearly halve as Zone RV’s collapse absorbed search interest within the defunct manufacturer category.
Lumberjack Camper similarly suffered steep losses, falling from 10.0% to 5.1%, a 49.0% relative decrease that continues the brand’s multi-quarter erosion and marks another significant correction driven by Zone RV’s overwhelming search dominance.
Elite Caravans experienced a sharp decline, dropping from 3.6% to 1.5%, a 58.3% relative decrease, whilst Highline Caravans fell from 1.9% to 1.3%, a 31.6% relative decrease.
Sunbuster Caravans declined from 1.7% to 1.2%, a 29.4% relative decrease, whilst Tango Caravans posted modest gains, rising from 0.6% to 0.7%, a 16.7% relative increase that marks a rare positive movement in a category overwhelmingly dominated by Zone RV’s surge.
Opal Caravans experienced a steep decline, falling from 1.2% to 0.6%, a 50.0% relative decrease, whilst Spaceland Caravans similarly retreated from 0.8% to 0.5%, a 37.5% relative decrease.
Aura Caravans dropped from 1.1% to 0.5%, a 54.5% relative decrease, whilst Riptide Campers fell from 1.0% to 0.5%, a 50.0% relative decrease that rounds out the top 10.
The Rest of the Top 20
Bushranger Campers experienced a substantial decline, falling from 0.9% to 0.4%, a 55.6% relative decrease, whilst Infinity Motorhomes delivered exceptional growth, surging from 0.1% to 0.3%, a remarkable 200.0% relative increase that represents the category’s strongest performance outside of Zone RV.
West Coast Campers, Viking Caravans and Campers, Aussie Adventure Caravans, and Discovery R-V all experienced 50.0% or greater relative declines as Zone RV’s dominance compressed interest in other discontinued brands.
Vanguard Camper Trailer and Roma RV both effectively disappeared from meaningful search activity, whilst Australian Lifestyle Caravans remained negligible at effectively 0.0%, completing the top 20 in a category now overwhelmingly defined by a single brand’s recent collapse.
Top 20 Most-Searched: RVMAP Members
Market Direct (MDC) retained top position with 10.8% in Q4 2025, rising 8.0% from 10.0% in Q3. The brand’s Q4 result represents its strongest quarter of 2025 and extends its lead over the chasing pack.
Snowy River Caravans extended its year-long climb, rising 7.1% from 9.8% to 10.5% to secure second place. The brand has now gained 1.3 percentage points since Q1, demonstrating consistent quarter-on-quarter growth throughout 2025.
Crusader Caravans delivered Q4’s standout performance, surging 16.3% from 8.0% to 9.3% to claim third position. The brand’s Q4 result caps a remarkable recovery from its mid-year low of 6.7% in Q2, representing growth of 2.6 percentage points across the second half of 2025 and marking its strongest quarterly performance of the year.
Avan eased 4.9% from 6.1% to 5.8%, whilst Avida pulled back 5.5% from 5.5% to 5.2% but remained up 0.3 percentage points year-to-date.
JB Caravans maintained its 4.5% share for the third consecutive quarter, holding steady from Q3, whilst Winnebago remained virtually unchanged at 4.4%, down just 2.2% from 4.5% in Q3.
Lotus Caravans arrested a three-quarter slide, rising 10.5% from 3.8% to 4.2%. While still below its Q1 result of 4.8%, the brand’s recovery suggests renewed market interest after mid-year weakness.
Stoney Creek Campers also showed signs of recovery, climbing 8.3% from 3.6% to 3.9% after mid-year weakness. The brand remained below its Q1 baseline of 4.2% but posted its first quarterly gain since the start of 2025.
Cub Campers declined 7.3% from 4.1% to 3.8%, whilst Patriot Campers rebounded strongly after a Q3 dip, climbing 25.0% from 2.4% to 3.0%. The brand’s Q4 performance represents its best result of 2025, up half a percentage point from its Q1 baseline of 2.5%.
The Rest of the Top 20
Royal Flair Caravans continued its gradual decline, dropping 14.8% from 2.7% to 2.3%. The brand has now lost 0.3 percentage points since the start of 2025, marking four consecutive quarters without growth.
Windsor RVs extended its year-long slide, falling 8.3% from 2.4% to 2.2%. The brand has shed 0.6 percentage points since Q1, posting declines in three of the four quarters in 2025.
Australian Off Road Campers gave back all of its mid-year gains, falling 19.2% from 2.6% to 2.1%. The brand returned to its Q1 baseline after building momentum through Q2 and Q3.
Essential Caravans pulled back 18.2% from 2.2% to 1.8%, posting its weakest quarter of 2025. The brand has lost 0.2 percentage points since the start of the year despite brief mid-year strength.
Sunliner eased 10.5% from 1.9% to 1.7%, whilst Track Trailer similarly declined 10.5% from 1.9% to 1.7%.
Viscount Caravans posted modest gains, rising 6.7% from 1.5% to 1.6%, whilst Nova continued its decline, slipping 6.7% from 1.5% to 1.4%. The brand has shed 0.6 percentage points since Q1, when it commanded a 2.0% share.
Goldstream rounded out the top 20 with 1.3%, down 7.1% from 1.4% in Q3.
Trust Retain Media for Industry-Leading Insights
Q4 2025 marked a dramatic quarter for Australia’s RV market, with Zone RV’s entry into voluntary administration driving unprecedented search interest that reshaped the competitive landscape. The manufacturer’s collapse propelled Zone RV to second place in the All Brands category and absolute dominance in the Discontinued segment, demonstrating how crisis-driven interest can temporarily overshadow commercial momentum.
Beyond the Zone RV story, the quarter revealed sustained competitive shifts across all categories. Crusader Caravans delivered exceptional growth, surging 16.3% in the RVMAP category and 12.1% overall to claim top-five positions, whilst Opus Camper’s remarkable 29.4% surge in the Imported segment marked the year’s strongest performance outside of liquidation-driven spikes. These gains came as established players faced continued pressure, with Jayco’s gradual erosion continuing across all categories, Titanium Caravans reversing its Q3 surge with a 37.5% collapse, and multiple mid-tier brands experiencing double-digit relative declines.
The results reveal a market where momentum increasingly defines competitive positioning. Understanding these trends and how they impact your brand’s competitive standing is essential for strategic planning in an increasingly dynamic RV marketplace.
Download the full Q4 2025 RV Market Brand Consideration Report below, and explore our other market reports for comprehensive analysis across Australia’s automotive and transport sectors.
