In late 2022 the Caravan Industry Association of Australia, in partnership with Retain Media, launched Digital Garage.
The ‘Digital Garage’ initiative is designed to support caravan and camping businesses in their digital journey and better position them to meet the needs of consumers increasingly researching and purchasing online.
Since then, several articles with tips, pointers and tools have been published to help caravan and camping businesses meet the buyer online.
At the 2023 Caravan Industry National Conference (May 10-12, 2023), Retain Media presented in one of the dealer break-out sessions.
Brian and Lou’s presentation was titled ‘You Can’t Win On the Showroom Floor if You Don’t First Win Online’ and built on what we have covered in Digital Garage.
You can get a copy of the slides from our presentation HERE.
