Why you should list your products on Google Shopping
Retain Media can set up your Google Shopping account and put your most important products on there so they are more likely to be seen by potential customers.
What are the advantages Google Shopping offers?
Higher frequency in search results
Better quality leads and or sales
People searching for products on Google have already done some research and are closer to making a purchase. When they see a product that is relevant to their search, they are more likely to click on it to find out more information about the product.
Why should your business be advertising on Google Shopping?
Why should you choose Retain Media for your Shopping Campaigns?
How Retain Media can create a successful Google Shopping campaign for your business
Add Ratings and reviews
These can come from your business’ website or from third party websites. You need to have at least 100 rating reviews in the past 12 months for reviews to appear.
We’ll be able to set this up for you.
Focus on top products
We’ll use GA to track your products that are performing the best.
Your top-selling items will increase your brand awareness and people will be able to see related products that you sell.
While we can’t control what keywords will trigger your product ad to show up in search queries, we can limit the searches which your ad will show up for by adding negative keywords.
For example, you sell ‘men’s cycling shorts’ but your product comes up when someone searches ‘women’s cycling shorts’.
We can add negative keywords so that your products show up in searches for the people you are targeting.
Retain Media regularly checks to make sure our clients’ products are appearing in the right queries.