At its simplest, Keywords Everywhere is a browser extension that lets you quickly see how often a search is conducted on Google.
With Keywords Everywhere, you can:
– See how often your brand is searched to measure your brand equity and awareness
– Compare your brand equity against that of your competitors,
– Track the impact of your paid media spend, and
– Monitor the state of the market.
With this data, you can make more informed strategic decisions about where, when and how to allocate your marketing budget to deliver the greatest ROI.
What Is Keywords Everywhere?
Keywords Everywhere is a browser extension for Google Chrome and Firefox that adds keyword data to your searches. This data includes metrics such as search volume (both current and historical), cost-per-click, SEO difficulty, and more.
In the example below, when we searched “caravan for sale” additional information is added below the search:
Volume: How often this term is searched per month
CPC: Average Cost per click on this term (in Google ads)
Competition: How competitive this term is
Additional information is also added beside the searches on the right-hand side of the search result page. This includes:
SEO insights (useful for your SEO agency)
Trend data: how often this term has been searched over time
Related keywords: terms similar to the one currently searched
One of the main advantages of Keywords Everywhere is that it, unlike other keyword tools on the market, Keywords Everywhere works natively in your browser of choice. It does the work for you, and there’s no need to jump between applications or different platforms to get the data you need.
Search Volume
Search volume is a fairly straightforward metric that tells you, on average, how many people are searching for that keyword each month.
In the example above, the search volume for ‘caravans for sale’ is 165,000 searches per month.
On the right of the page, the Trend data is also displayed.
Trend Data
Trend data shows how a keyword’s metrics have changed over time, allowing you to view historical search volume.
A marketer or business owner can be used to monitor:
- – Interest in your brand and if it changes over time
- – Market shifts
- – Market trends – spot seasonality in the market and plan around it
- – Measure the impact of your marketing. For example, when we turn on – -Facebook ad campaigns, we usually see increased branded searches.
- – How are your competitors doing over time (has search volume on their brand increased or decreased)
More than Just Google
Keywords Everywhere works across multiple platforms, including Youtube, Amazon, Bing etc. We particularly like the integration with Google Trends: https://trends.google.com/trends/?geo=AU
The example below shows the trend data for the “caravans” keyword between February 2022 and January 2023.
You can see significant spikes in search volume in April, September and late December / early Jan. Based on this data, a caravan dealer OEM or Holiday park could consider increasing their marketing spend and or running promotions in these months to take advantage of surging interest.
What Are The Other Benefits?
Beyond these, there are several other advantages to Keywords Everywhere that we haven’t yet touched on.
- Affordability – Keywords Everywhere only costs the average user $10 per year. Considering the amount of data and insight that it gives you, this sort of value can’t be beaten.
- Accuracy – There are many great keyword research tools out there. Keywords Everywhere is pulling data direct for the Keyword Planner in the Google Ads platform so you are getting the search data direct from Google
- Integration & Ease of Use – Because it’s a browser extension and not a seperate application, Keywords Everywhere is both highly integrated and easy to use.
- Additionally, it does this passively whenever you make a search, requiring minimal effort or input on your end. It allows you to easily export the data in a format of your choice for later reference or use.
To start using Keywords everywhere, click here: https://keywordseverywhere.com/start.html
Get Smart About Your Strategy
Keywords Everywhere is Affordable, efficient and easy to use; it offers incredible insight with minimal effort. But tools will only take you so far when it comes to digital marketing.
To truly make the most of your online presence, you need a partner who knows how to put all the pieces together. As industry specialists, we understand the unique challenges and needs of dealers, OEMs and related businesses and can help you to develop and implement a strategy that delivers results.
If you’re looking to step up your digital marketing, Retain Media is a digital media agency focused on helping dealers, manufacturers, and related industries get the best results from their Google ads, SEO and Social media investments. Get in touch with on of our team today and find out how we can help you.
