How can SEO help my business?
Below are four reasons why you should implement an SEO strategy for your brand or dealership:
Competitive edge on other businesses
When you rank better in Google search engine results, you gain more visibility.
This translates to more leads and higher sales, so a good automotive SEO strategy will get you more customers than your competitors.
If your website converts 3% of traffic to a lead position 1 could result in a 3X of leads from organic for your business that P0s 3 and 10X pos 10!
If you only target broad keywords, such as “dealership”, then you’ll never make it onto the first page of search results because the competition is so high. Find lucrative long-tail keywords that are more specific, such as the model or your location.
For example: “2000 [car brand & model, location]”. These searches are less common, but that means people who are searching for a particular car in a local area, they are more likely to convert.
Websites that rank higher in search results build more trust with people because they see you as a respectable brand or business. If Google trusts you, then people are more likely to trust you. Ranking higher makes you seen as a leader in the automotive industry because you have good information on your website.
You might be running a successful company with a loyal customer base, but if you don’t exist online then how will you attract new customers? A good SEO campaign can help increase brand awareness so more people can discover you and learn what you do. For example, if someone was looking for a car dealership, not only will you be the first dealership they contact when they want to purchase a car, but they’ll tell other people about your dealership so your brand will also spread through word of mouth.
Why should Retain media manage your SEO Campaign?
Retain Media has worked with a lot of different businesses to improve their automotive SEO through carefully structured SEO strategies. Here’s how we do it:
We know how to choose the best keywords to target for your dealership by doing keyword research based on your dealership services offered, car models and your location.
Based on your keywords, we create quality content to publish on your website.
A good way of doing this is through a blog as you can interact with potential customers and answer any questions they may have.
This is a good way to optimise your automotive SEO and provide people with information that they are looking for on topics related to cars or other vehicles.
Optimise page content
We go through your entire website to make sure that it’s optimised for search engines.
For example, we’ll check your website loading speed, alt-text of images, URLs, title tags, meta descriptions and all the technical aspects of your business’ site. We then fix any issues you may have.
Build quality backlinks
Backlinks are when other websites link to your website. Google’s algorithm rates the quality of your backlinks over the quantity of them, so you want high authority websites linking to you.
Backlinks can come from writing guest posts, getting your business included in lists (eg. best car dealerships in Melbourne) and being listed in directories.
We research all of this for you to get the best possible backlinks for your business.
Monitor SEO results
We track and monitor all your SEO results to see how much your website traffic is increasing and whether the keywords that we’ve targeted are ranking higher in search results.
GMB is an incredibly powerful tool for local automotive SEO because your dealership appears in local search results.
We can optimise your GMB account and maintain your profile so it stays up to date with all your latest pictures and event updates.