How can Google Analytics improve your business?
What is Google Analytics?
How do you optimise Google Analytics?
We can set up specific goals for your business so that the right goals are being tracked.
For example, we have taken over an account that tracked page views for a ‘book a service’ web page as a goal.
The paid traffic was landing on this page so the client was seeing a 100% conversion rate.
Tracking the wrong goals leads to massive wastage in ad spend.
Event tracking or secondary goals
Not every user converts into a leads.
Tacking secondary events can aid judging the quality of site visitors and where they may be on the path to purchase.
For example a user who watches a lot of the videos on site is potentially a lot closer to purchase than a user a lightly skims through the site.
- The percentage of visitors who are readers
- The percentage of visitors who are finishers
- The average time it takes to finish reading
- What videos are watched
- The percentage of each video watched
Funnels and segmentation of the audience
A marketing funnel is a visualisation of understanding the process of turning leads into customers.
It starts from the ‘awareness’ phase through to ‘purchase’.
At Retain we track more than goals (sales /leads). We create funnels to help us understand the needs of users at different phases of the path to purchase and to tailor messaging / advertising to them