Jan – June 2019 Caravan market review

Updated: Sep 10, 2019 | Brian Sullivan | 2 min

YTD 10,699 RVs have been produced in Australia and 4,981 have been imported making a total market of 15,680 units (+1.2% YOY). The make up of the market has slightly shifted. This time last year 70% of the market was Australian produced Vs 68% this year.

Production in the towable market was slightly down 0.6% YOY to 9,974 units produced to the end of June 2019.

The motorhome market coming of 4 continuous years of growth was slightly down (-1.8% YTD / 13 units) to finish June with 725 units produced YTD.

The end of year report to the ASX by the Apollo group reported ‘significant headwinds’ in Australian Retail and reported a 3.4%decline in retail sales revenue. You can read the investor presentation here

There is a feeling in market that production is not matching sales with numerous dealers reporting being over stocked with new vans.

January is traditional peak time in this industry in terms of online traffic and leads and can be 25-30% above the lower months (June). This year saw a number of end of year sales by OEM including JB, New Age, the Apollo group, Retreat, Crusader etc. in addition to dealer initiated sales. This may have been triggered to help this overstocking.

Having said that according to AFR / IBISWorld the market leader, Jayco, has increased revenue 3.2% YOY to over $540 million & Big 4 has also grown revenue 4.2% to $403 million.

Caravan

Caravan production is up 4% YOY to 6,784 units and caravans are steadily growing their share of the total (Australian made) market. Caravans now account for over 63% of all towable units produced (from 61% this time last year).

The market continues to skew towards the bigger vans 6m+ 2-3 tonne. This segment of the market grew 11% to 3,900 units representing 57% of total caravan market.

Pop Tops

Production of pop tops continue to decline. YTD production of Pop Tops has dropped 10% to 1,812 units.

Campertrailer

Campertrailers have a similar story to Pop Tops. Production is down 11% YTD to 1,205 units. Both these segments are firmly in the sights of the importers.

Motorhome

Motorhome & Campervan production finished 2018 on 1,629 units, 11% up on 2017.

Into 2019 production has slightly slowed with production down 1.8% YTD.

B class motorhome production is down 7% YTD to 251 units and C class is down 4.4% to 347 units while Campervan production was up 21% (127 units YTD)

The Import Market

The volume of imports continues to grow with the 1,000+ units per month imported being breached 3 months in the past 12 months (Vs 1 in the 12 months prior).

YTD imports are up 5.6% with 4,981 units imported. In the last 12 – 18 months there has been a shift in the weight of the units imported reflecting the move by the traditionally camper trailer importers into pop tops, hybrids and caravans.

This market review is based on Caravan Industry Association of Australia (CIAA) production data produced by NEM (June data) and the ABS import data (compiled by the CIAA) June data.

You are in good company. We have helped industry leaders including:

& generate thousands of qualified leads every month for our clients.

    Send an enquiry

    Tired of working with generalist agencies who have experience in '345 niches'? We have a narrow focus - Digital media for vehicle and related industries. Talk to us today to discover how we can help your business. Call us on 1300 451 401

    *Required fields

    Read More

    featured

    iOS 14 opt in and Facebook Ads

    Sherwin Sanchez | Jun 10, 2021 | 2 mins. read

    featured

    Apple’s iOS 14 Update and Facebook Ads

    Sherwin Sanchez | Apr 22, 2021 | 3 mins. read

    featured

    Quick and Dirty Flash Sale EDM design

    Jelly Martinez | Apr 16, 2021 | 2 mins. read

    featured

    Google ads for the Tractor Dealers and OEMs

    Brian Sullivan | Mar 22, 2021 | 4 min read

    featured

    Google ads for the Truck Industry

    Brian Sullivan | Mar 19, 2021 | 4 min read

    featured

    Year in Review: 2019 Motorbike Sales

    Brian Sullivan | Jan 30, 2020 | 3 min read

    featured

    2019 H1 Motorbike market review

    Brian Sullivan | Jul 18, 2019 | 3 min read

    featured

    Best Practice: Inventory Management

    Brian Sullivan | Apr 11, 2019 | 3 min read