How can creative EDM help my business?
What are the advantages of EDM?
You can create personalised subject lines and include the person’s name to create a more personalised, purchase-driving experience. People are more likely to open a personalised email than a generic one that they can tell has been sent to all subscribers. By sending personalised emails you’re building a strong relationship with the customer.
Encourage repeat purchases
You can motivate people to buy from you again using email marketing. For example, if your business is releasing a new product you can create an email drip campaign to encourage customers to purchase the item.
On average people who purchase items marketed through email spend up to 138% more than those who don’t receive emails. Email marketing has an enormous RIO (return on investment), so if you’re debating whether you should have an EDM campaign, the answer is obviously yes.
Why should Retain media manage your Creative EDM Campaign?
We can create audience segments to deliver more targeted emails to certain groups of people. For example, a car dealership may have certain vehicles that are more popular with males or females. We can send emails to the relevant group about new products to people who will be interested.
Track EDM data
Whichever email marketing platform you choose, we can track several metrics including:
- Email opening rates
- Number of links clicked
- Unsubscribe rates
- Social media sharing
Grow your business
Retain Media can help your business grow through a successful EDM campaign. Once we understand what your business aims to achieve through email marketing, we can help you nurture leads or motivate repeat purchases so you see healthy growth from your business.