Australia's Automotive Digital Marketing Agency of Choice
Retain Media helps dealers, OEMs, and automotive businesses move more metal with SEO, paid search, social campaigns, and specialist digital marketing strategies built for the way Australian and New Zealand buyers actually shop.
CARAVANS & RVs
Caravan buyers spend months researching before they ever visit a dealership. We make sure your brand is front and centre, so by the time they’re ready to buy, they already know your name.
MOTORCYCLES
Riders seek advice from other riders, not brands. Our strategies put your dealership inside those conversations, earning credibility through the right channels before buyers even walk through your door.
CARS
Everyone’s fighting for the same eyeballs on the same handful of listing sites. We help you stand out before the comparison even starts, so buyers walk in already wanting to shop with you.
TRUCKS
The person replacing an ageing rig and the logistics manager sourcing 20 prime movers have very different priorities. Different buyer, different strategy. That’s not a nice-to-have. That’s just how we work.
CONSTRUCTION
The wrong equipment decision costs money, time, and reputation. Construction buyers are methodical and risk-averse. Our campaigns establish trust and authority early, so your brand is the safe choice when it counts.
AGRICULTURE
Farmers are practical, no-nonsense buyers who can spot a generic ad a kilometre away. We speak their language, target the platforms they actually use, and earn their attention before we ask for their business.
MARINE
Buying a boat is as much an emotional decision as a practical one. The buyers who find you through search are already sold on the dream. We make sure your dealership is the one that converts it.
You Can’t Win Customers on the Showroom Floor if You Don’t First Win Them Online
62%
of automotive buyers say they don’t know who or what to trust at the start of their research.
Carsales, 2026
63%
of machinery buyers and nearly 70% of truck buyers will travel interstate for the right machine.
Carsales, 2026
43%
of Australian consumers still visit a dealer as part of their research.
Deloitte, 2026
45+
days it takes to sell a used car in Australia. Buyers research more than ever, exploring five or more touchpoints before they commit.
AADA, 2026
Your buyers are out there right now, researching, comparing, and building their shortlist. The question isn’t whether they’ll find someone. It’s whether they’ll find you.
Our Expertise
We don’t work across 500 niches. We work in yours. Our team is embedded in the automotive, vehicle, and machinery industries across Australia and New Zealand. That means we understand the buyer journey, the sales cycle, and what it actually takes to move stock like yours. That’s not something a generalist agency can offer.
Social Ads
We build social campaigns that reach buyers in your market, turning scrolls into enquiries, walk-ins, and test drive bookings.
Google Ads
Clicks don’t pay the bills. Enquiries do. We build Google Ads campaigns around the searches that matter in your industry, not just the terms your competitors are bidding on.
SEO
You either show up when buyers search, or you don’t. We make sure you do, across Google, AI, YouTube, business listings, social, and more.
Programmatic Ads
Search captures buyers when they’re ready. Programmatic ads reach them before they are. We put your brand in the mix from day one.
Latest Market Reports
Understand the trends impacting your bottom line.
“Retain have been supporting us with our digital marketing and we couldn’t be more pleased. We’re seeing great results with Retain Media.”
The Team Moving the Metal
We’re a small team with deep roots in the industries we serve. Between us, we bring decades of hands-on experience across digital strategy, paid media, SEO, content, and creative. All of it focused on one thing: Delivering results that count.
Brian
Managing Director
Asanka
Sales Director
Fran
Senior Performance Manager
Nick
Performance Manager
Kathy
Total Rewards and HR Operations
Joy
Co-ordinator
Jelly
Creative & Operations
Lou
SEO Lead
Suzanne
Technical Lead
Aaron
Data Specialist
Jez
Web Developer
Sam
Web Designer
Jade
Copywriter
Sophia
Content Writer
John “Bear”
Content Writer
Russel
Ads Designer
Bec
Social Ads Team Leader
Kim
Digital Media Co-Ordinator
Miguel
Digital Media Co-Ordinator
Katy
Google Ads Specialist
Rhi
Google Ads Manager
Some of Our Long-Haulers
Clients come to us for our expertise and stay for the results. Here are just a few of them.
Why Retain Media?
Our first client came to us eight years ago, and they’re still here. In an industry where results can be hard to come by, that kind of loyalty isn’t accidental. It’s earned through clear communication, honest conversations, and consistently delivering what we say we will.
We work with some of the industry’s leading names and generate thousands of quality leads for our clients each month. Our team speaks your language from day one — floor plans, stock cycles, seasonal buying windows, and what a qualified lead actually looks like in your sector. No onboarding lag, no industry crash course.
Every client we work with chooses to stay. There are no lock-in contracts here, and no services bundled in for the sake of it. That’s just how Retain Media operates. We show up, do the work, and keep ourselves accountable.
Increase in page-one rankings
SEO
National OEM
Reduction in ad fraud
Regional Dealer
Paid Search
Year-old inventory, gone in three weeks
Social Ads
Regional Dealer
In-store visits in five months
Paid Search
National OEM
“They really helped us clarify what our goals should be and then executed brilliantly, with clear reporting, support and advice on call at all times. He quickly became a trusted member of the business.”
Case Studies
Every campaign here started with a real business, a real challenge, and a real goal. Here’s what we delivered
FREE Tools & Resources
See what your competitors are doing. Then, do it better. Free for everyone, no strings attached.
Your Questions Answered
Partnering with a digital marketing agency is a big decision and one that requires some real thought. Here are the answers to some of our most common questions to help get the ball rolling.
Don’t stress if you can’t find what you’re looking for; we are always here to help. Call us on 1300 451 401 or shoot us a quick message and we’ll be in touch soon.
How quickly will my campaign be up and running?
Brief us in on what you need, and we’ll aim to have your campaign live within 7-15 business days. That includes strategy, creative, approvals, and tracking setup. You’ll always know what’s happening, when, and what to expect next.
How do I know if my business is a good fit?
Retain Media offers digital marketing services for dealers, OEMs, and businesses across the automotive, machinery, marine, and transport industries. If you’re in one of those sectors and are serious about improving your digital marketing results, you’ll fit in really well here. The best way to find out is to get in touch. We’ll tell you honestly if we think we can help.
How closely do you work with clients?
How can we market your brand if we don’t know where it stands? We build close relationships with our clients, including regular catch-ups, clear reporting, and conversations that go beyond the numbers. Every client has their own dedicated performance manager, so you’ll always know what’s working, what isn’t, and what we’re doing about it.
We actively encourage our clients to reach out with whatever they need, whether that be general enquiries, campaign adjustments, or stock updates. You know your business better than anyone. We’re here to convert that into a digital strategy that reaches the right audience.
Do I need to provide my own creative?
It’s not necessary, but you are more than welcome to. Our creative team can work with what you have or produce everything in-house. That includes copy, design, and ad production. Either way, the final say is yours. Nothing ever goes live without our clients’ approval.
How much do your services cost?
We tailor every package to our clients’ needs, so there’s no one-size-fits-all answer here. New campaigns start with a one-time build fee followed by a monthly management fee, but what that looks like depends entirely on your goals and budget. Reach out to us for a chat, and we’ll put together a strategy that makes sense for your business.
I’m with another agency. How do I make the switch?
It’s easier than you’d think. We set up your campaigns, tracking, and everything else from our end to make the transition as smooth as possible. If you’re currently with another agency and considering onboarding with Retain Media, call us for a no-obligation chat. We’ll talk about your current situation and figure out the best way forward.